Act-On vs ActiveCampaign

Not sure which of these tools fits your work? Compare Act-On and ActiveCampaign to see what you can do with each, what you'll pay and what to check before you choose.

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2 of 4 tools selected

Act-On

Marketing Software

From $900.00

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ActiveCampaign

Marketing Software

From $15.00

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Find the right fit

Check if these tools match how you work. Confirm the plans, limits and renewal prices with each provider before you choose.

Only differences

Compare features and pricing for Act-On, ActiveCampaign
What matters to you	Act-On	ActiveCampaign
Best suited to	Mid-market B2B organizations Demand generation teams CRM-driven marketing departments Businesses with moderately engaged databases Teams needing strong nurture automation	SMBs and mid-market businesses Ecommerce stores Marketing agencies SaaS companies Teams needing sophisticated automation
Starting price	From $900.00	From $15.00
Category	Marketing Software	Marketing Software
Ratings shown	4.3 / 5 (1,800 reviews shown)	4.5 / 5 (12,000 reviews shown)
Features to compare	Email marketing automation Engagement program builder Adaptive lead scoring CRM integrations Landing pages and forms Website visitor tracking Revenue attribution Automated nurture workflows Progressive profiling forms A/B testing Salesforce integration Microsoft Dynamics integration Segmentation and personalization Analytics dashboards ROI reporting	Visual automation builder Email marketing campaigns Customer journey automation Sales CRM Lead scoring Predictive sending AI Generative AI content Landing pages Forms and site tracking Attribution tracking Conditional email content A/B testing in automations SMS marketing add-on 900+ integrations Advanced segmentation
Strengths	Active-contact pricing can reduce costs significantly Strong usability and customer support reputation Comprehensive automation features included in base plan Good fit for mid-market B2B marketing teams Strong CRM alignment and lead scoring capabilities	Best-in-class automation workflows for SMBs Strong value relative to enterprise marketing platforms Excellent segmentation and personalization capabilities Extensive integrations ecosystem AI-powered automation and optimization features
Considerations	Expensive at higher active-contact volumes UI can feel dated in places Weaker social and advertising capabilities than competitors Advanced analytics less sophisticated than enterprise suites	Costs rise quickly as contact lists grow Advanced features locked behind higher tiers Learning curve for complex automations Email builder less polished than some competitors

Before you decide

Which tool fits the way you work?
What will it cost you now and when you renew?
Can you try it on a real task before you choose?

Questions you may have when comparing Act-On and ActiveCampaign

What's different about Act-On and ActiveCampaign?

Act-On lists Email marketing automation, Engagement program builder and Adaptive lead scoring. ActiveCampaign lists Visual automation builder, Email marketing campaigns and Customer journey automation. Start with the features you would actually use, then check which plan includes them. A shorter feature list doesn't necessarily mean a tool can't do something you need.

Which one will cost me less?

Compare the total for your team, not just the starting price. Check the billing period, currency, number of users, usage limits and renewal rate, then add any extras you need. If you try a free plan or trial, check what happens when you reach its limits.

How do I choose between Act-On and ActiveCampaign?

Pick a task you do often and try it in both tools. If you need Email Marketing and Email Marketing Software, start there. See which feels easier to use and works with the tools you already rely on. Before you pay, check the plan limits and whether you can get the support you need.