Global Tech Stack

Act-On vs Freshmarketer

Not sure which of these tools fits your work? Compare Act-On and Freshmarketer to see what you can do with each, what you'll pay and what to check before you choose.

Find other software

Your shortlist

2 of 4 tools selected

Checking your saved comparison...

Find the right fit

Check if these tools match how you work. Confirm the plans, limits and renewal prices with each provider before you choose.

Compare features and pricing for Act-On, Freshmarketer
What matters to youAct-OnFreshmarketer
Best suited to
  • Mid-market B2B organizations
  • Demand generation teams
  • CRM-driven marketing departments
  • Businesses with moderately engaged databases
  • Teams needing strong nurture automation
  • SMBs
  • Mid-market companies
  • Marketing teams
  • Sales and marketing alignment teams
Starting priceFrom $900.00From $0.00 / free plan available
CategoryMarketing SoftwareMarketing Software
Ratings shown4.3 / 5 (1,800 reviews shown)4.4 / 5 (1,600 reviews shown)
Features to compare
  • Email marketing automation
  • Engagement program builder
  • Adaptive lead scoring
  • CRM integrations
  • Landing pages and forms
  • Website visitor tracking
  • Revenue attribution
  • Automated nurture workflows
  • Progressive profiling forms
  • A/B testing
  • Salesforce integration
  • Microsoft Dynamics integration
  • Segmentation and personalization
  • Analytics dashboards
  • ROI reporting
  • Email marketing
  • SMS campaigns
  • WhatsApp marketing
  • Chat campaigns
  • Marketing automation workflows
  • Journey builders
  • Event tracking
  • Segmentation
  • Lead scoring
  • CRM integration
  • Behaviour-based triggers
  • A/B testing
  • Forms and landing pages
  • Transactional emails
  • Campaign analytics
Strengths
  • Active-contact pricing can reduce costs significantly
  • Strong usability and customer support reputation
  • Comprehensive automation features included in base plan
  • Good fit for mid-market B2B marketing teams
  • Strong CRM alignment and lead scoring capabilities
  • Tight Freshsales integration for unified sales and marketing workflows
  • Good multichannel campaign support
  • Real-time event tracking and behavioural triggers
  • User-friendly interface compared with enterprise suites
  • Strong value for SMB and mid-market teams
Considerations
  • Expensive at higher active-contact volumes
  • UI can feel dated in places
  • Weaker social and advertising capabilities than competitors
  • Advanced analytics less sophisticated than enterprise suites
  • Reporting depth is lighter than enterprise marketing clouds
  • Pricing and add-ons can become confusing at scale
  • Best experience often requires Freshsales adoption
  • Some advanced workflows have a learning curve

Before you decide

  1. Which tool fits the way you work?
  2. What will it cost you now and when you renew?
  3. Can you try it on a real task before you choose?

Questions you may have when comparing Act-On and Freshmarketer

What's different about Act-On and Freshmarketer?

Act-On lists Email marketing automation, Engagement program builder and Adaptive lead scoring. Freshmarketer lists Email marketing, SMS campaigns and WhatsApp marketing. Start with the features you would actually use, then check which plan includes them. A shorter feature list doesn't necessarily mean a tool can't do something you need.

Which one will cost me less?

Compare the total for your team, not just the starting price. Check the billing period, currency, number of users, usage limits and renewal rate, then add any extras you need. If you try a free plan or trial, check what happens when you reach its limits.

How do I choose between Act-On and Freshmarketer?

Pick a task you do often and try it in both tools. See which feels easier to use and works with the tools you already rely on. Before you pay, check the plan limits and whether you can get the support you need.