ActiveCampaign vs GetResponse

Not sure which of these tools fits your work? Compare ActiveCampaign and GetResponse to see what you can do with each, what you'll pay and what to check before you choose.

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2 of 4 tools selected

ActiveCampaign

Marketing Software

From $15.00

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GetResponse

Marketing Software

From $0.00 / free plan available

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Find the right fit

Check if these tools match how you work. Confirm the plans, limits and renewal prices with each provider before you choose.

Only differences

Compare features and pricing for ActiveCampaign, GetResponse
What matters to you	ActiveCampaign	GetResponse
Best suited to	SMBs and mid-market businesses Ecommerce stores Marketing agencies SaaS companies Teams needing sophisticated automation	SMBs Ecommerce brands Online marketers Growth teams Creators
Starting price	From $15.00	From $0.00 / free plan available
Category	Marketing Software	Marketing Software
Ratings shown	4.5 / 5 (12,000 reviews shown)	4.5 / 5 (1,200 reviews shown)
Features to compare	Visual automation builder Email marketing campaigns Customer journey automation Sales CRM Lead scoring Predictive sending AI Generative AI content Landing pages Forms and site tracking Attribution tracking Conditional email content A/B testing in automations SMS marketing add-on 900+ integrations Advanced segmentation	Drag-and-drop email builder AI email generator Workflow automation Autoresponders Advanced segmentation Lead scoring Webinar hosting Landing pages Funnels SMS marketing Ecommerce automations Transactional emails Abandoned cart recovery Product recommendations Conversion tracking
Strengths	Best-in-class automation workflows for SMBs Strong value relative to enterprise marketing platforms Excellent segmentation and personalization capabilities Extensive integrations ecosystem AI-powered automation and optimization features	Rich feature set beyond basic email marketing Strong automation builder with conditional logic Integrated webinars and funnels reduce tool sprawl AI email tools improve campaign workflows Strong template library for fast deployment
Considerations	Costs rise quickly as contact lists grow Advanced features locked behind higher tiers Learning curve for complex automations Email builder less polished than some competitors	Pricing escalates as lists grow Interface can feel complex to beginners Some deliverability complaints appear in reviews Webinar attendee caps require higher plans

Before you decide

Which tool fits the way you work?
What will it cost you now and when you renew?
Can you try it on a real task before you choose?

Questions you may have when comparing ActiveCampaign and GetResponse

What's different about ActiveCampaign and GetResponse?

ActiveCampaign lists Visual automation builder, Email marketing campaigns and Customer journey automation. GetResponse lists Drag-and-drop email builder, AI email generator and Workflow automation. Start with the features you would actually use, then check which plan includes them. A shorter feature list doesn't necessarily mean a tool can't do something you need.

Which one will cost me less?

Compare the total for your team, not just the starting price. Check the billing period, currency, number of users, usage limits and renewal rate, then add any extras you need. If you try a free plan or trial, check what happens when you reach its limits.

How do I choose between ActiveCampaign and GetResponse?

Pick a task you do often and try it in both tools. If you need Email Marketing and Email Marketing Software, start there. See which feels easier to use and works with the tools you already rely on. Before you pay, check the plan limits and whether you can get the support you need.