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ActiveCampaign vs HubSpot Marketing Hub

Not sure which of these tools fits your work? Compare ActiveCampaign and HubSpot Marketing Hub to see what you can do with each, what you'll pay and what to check before you choose.

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Check if these tools match how you work. Confirm the plans, limits and renewal prices with each provider before you choose.

Compare features and pricing for ActiveCampaign, HubSpot Marketing Hub
What matters to youActiveCampaignHubSpot Marketing Hub
Best suited to
  • SMBs and mid-market businesses
  • Ecommerce stores
  • Marketing agencies
  • SaaS companies
  • Teams needing sophisticated automation
  • B2B companies
  • Mid-sized businesses
  • Agencies
  • Inbound marketing teams
  • Revenue operations teams
Starting priceFrom $15.00From $0.00 / free plan available
CategoryMarketing SoftwareMarketing Software
Ratings shown4.5 / 5 (12,000 reviews shown)4.5 / 5 (12,000 reviews shown)
Features to compare
  • Visual automation builder
  • Email marketing campaigns
  • Customer journey automation
  • Sales CRM
  • Lead scoring
  • Predictive sending AI
  • Generative AI content
  • Landing pages
  • Forms and site tracking
  • Attribution tracking
  • Conditional email content
  • A/B testing in automations
  • SMS marketing add-on
  • 900+ integrations
  • Advanced segmentation
  • Email marketing
  • Workflow automation
  • CRM integration
  • Landing pages
  • Forms and popups
  • Lead scoring
  • Attribution reporting
  • Social publishing
  • Ad management
  • Account-based marketing
  • Segmentation
  • AI content assistance
  • Revenue reporting
  • Campaign management
  • Multi-touch attribution
Strengths
  • Best-in-class automation workflows for SMBs
  • Strong value relative to enterprise marketing platforms
  • Excellent segmentation and personalization capabilities
  • Extensive integrations ecosystem
  • AI-powered automation and optimization features
  • Excellent CRM-native marketing automation workflows
  • Unified customer records simplify operations
  • Strong usability compared with legacy marketing clouds
  • Broad all-in-one inbound marketing functionality
  • Powerful reporting and attribution capabilities
Considerations
  • Costs rise quickly as contact lists grow
  • Advanced features locked behind higher tiers
  • Learning curve for complex automations
  • Email builder less polished than some competitors
  • Pricing scales aggressively with contacts and seats
  • Some features are less advanced than specialized point tools
  • Best value often requires adopting multiple HubSpot hubs
  • Setup and lifecycle modeling require planning

Before you decide

  1. Which tool fits the way you work?
  2. What will it cost you now and when you renew?
  3. Can you try it on a real task before you choose?

Questions you may have when comparing ActiveCampaign and HubSpot Marketing Hub

What's different about ActiveCampaign and HubSpot Marketing Hub?

ActiveCampaign lists Visual automation builder, Email marketing campaigns and Customer journey automation. HubSpot Marketing Hub lists Email marketing, Workflow automation and CRM integration. Start with the features you would actually use, then check which plan includes them. A shorter feature list doesn't necessarily mean a tool can't do something you need.

Which one will cost me less?

Compare the total for your team, not just the starting price. Check the billing period, currency, number of users, usage limits and renewal rate, then add any extras you need. If you try a free plan or trial, check what happens when you reach its limits.

How do I choose between ActiveCampaign and HubSpot Marketing Hub?

Pick a task you do often and try it in both tools. If you need Email Marketing and Email Marketing Software, start there. See which feels easier to use and works with the tools you already rely on. Before you pay, check the plan limits and whether you can get the support you need.