ActiveCampaign vs Mailchimp

Not sure which of these tools fits your work? Compare ActiveCampaign and Mailchimp to see what you can do with each, what you'll pay and what to check before you choose.

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2 of 4 tools selected

ActiveCampaign

Marketing Software

From $15.00

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Mailchimp

Marketing Software

From $0.00 / free plan available

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Find the right fit

Check if these tools match how you work. Confirm the plans, limits and renewal prices with each provider before you choose.

Only differences

Compare features and pricing for ActiveCampaign, Mailchimp
What matters to you	ActiveCampaign	Mailchimp
Best suited to	SMBs and mid-market businesses Ecommerce stores Marketing agencies SaaS companies Teams needing sophisticated automation	Small businesses Ecommerce brands Creators Nonprofits Growing marketing teams
Starting price	From $15.00	From $0.00 / free plan available
Category	Marketing Software	Marketing Software
Ratings shown	4.5 / 5 (12,000 reviews shown)	4.3 / 5 (16,000 reviews shown)
Features to compare	Visual automation builder Email marketing campaigns Customer journey automation Sales CRM Lead scoring Predictive sending AI Generative AI content Landing pages Forms and site tracking Attribution tracking Conditional email content A/B testing in automations SMS marketing add-on 900+ integrations Advanced segmentation	Email campaigns Automation journeys Audience segmentation CRM profiles Ecommerce automation Landing pages Signup forms SMS marketing AI content generation Predictive analytics Transactional email A/B testing Drag-and-drop editor Marketing API Social advertising
Strengths	Best-in-class automation workflows for SMBs Strong value relative to enterprise marketing platforms Excellent segmentation and personalization capabilities Extensive integrations ecosystem AI-powered automation and optimization features	Mature ecosystem with extensive integrations and documentation Strong automation and segmentation for SMBs Reliable deliverability and scalable infrastructure Familiar and beginner-friendly platform Expanded ecommerce and AI capabilities improve flexibility
Considerations	Costs rise quickly as contact lists grow Advanced features locked behind higher tiers Learning curve for complex automations Email builder less polished than some competitors	Pricing becomes expensive as contact lists grow Free plan limitations are much smaller than before Interface has become more complex over time Support quality varies significantly by plan tier

Before you decide

Which tool fits the way you work?
What will it cost you now and when you renew?
Can you try it on a real task before you choose?

Questions you may have when comparing ActiveCampaign and Mailchimp

What's different about ActiveCampaign and Mailchimp?

ActiveCampaign lists Visual automation builder, Email marketing campaigns and Customer journey automation. Mailchimp lists Email campaigns, Automation journeys and Audience segmentation. Start with the features you would actually use, then check which plan includes them. A shorter feature list doesn't necessarily mean a tool can't do something you need.

Which one will cost me less?

Compare the total for your team, not just the starting price. Check the billing period, currency, number of users, usage limits and renewal rate, then add any extras you need. If you try a free plan or trial, check what happens when you reach its limits.

How do I choose between ActiveCampaign and Mailchimp?

Pick a task you do often and try it in both tools. If you need Email Marketing and Email Marketing Software, start there. See which feels easier to use and works with the tools you already rely on. Before you pay, check the plan limits and whether you can get the support you need.