Ahrefs vs Moz Pro

Not sure which of these tools fits your work? Compare Ahrefs and Moz Pro to see what you can do with each, what you'll pay and what to check before you choose.

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Ahrefs

Marketing Software

From $29.00

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Moz Pro

Marketing Software

From $49.00

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Find the right fit

Check if these tools match how you work. Confirm the plans, limits and renewal prices with each provider before you choose.

Only differences

Compare features and pricing for Ahrefs, Moz Pro
What matters to you	Ahrefs	Moz Pro
Best suited to	SEO agencies Enterprise marketing teams Content marketers Technical SEO professionals Brands monitoring AI search visibility	SMBs SEO agencies Consultants In-house marketers SEO beginners
Starting price	From $29.00	From $49.00
Category	Marketing Software	Marketing Software
Ratings shown	4.6 / 5 (12,000 reviews shown)	4.6 / 5 (4,200 reviews shown)
Features to compare	Backlink analysis and link intelligence Site Explorer competitor analysis Keywords Explorer keyword research Rank tracking across devices and locations Technical SEO site audits Content Explorer for content discovery AI Brand Radar monitoring Google AI Overview tracking MCP integration for AI agents Traffic Potential analysis Broken link building workflows SERP feature tracking Competitor content analysis APIs and integrations Large keyword and backlink databases	Keyword Explorer Rank tracking Site Crawl audits Link Explorer Domain Authority metrics On-page optimization SERP analysis Keyword difficulty scoring Competitive analysis Link Intersect Custom reporting Automated alerts Technical SEO audits Campaign tracking Local SEO tools
Strengths	Industry-leading backlink and competitor intelligence Excellent keyword research and Traffic Potential metrics Comprehensive all-in-one SEO toolkit Strong innovation around AI search visibility tracking Highly trusted by professional SEO teams	Beginner-friendly SEO workflows and onboarding Strong keyword research with practical prioritization features Domain Authority remains a trusted SEO benchmark metric Actionable site audits and optimization recommendations Good reporting and campaign management for SMBs and agencies
Considerations	Expensive compared to many SEO alternatives Steep learning curve for beginners Limited free access to core platform features Some criticism around billing and support responsiveness	Competitive intelligence and backlink depth are lighter than top enterprise SEO suites Some UI areas feel dated compared with newer competitors Lower plans have restrictive keyword and crawl limits Long-tail keyword depth may be weaker in niche SEO scenarios

Before you decide

Which tool fits the way you work?
What will it cost you now and when you renew?
Can you try it on a real task before you choose?

Questions you may have when comparing Ahrefs and Moz Pro

What's different about Ahrefs and Moz Pro?

Ahrefs lists Backlink analysis and link intelligence, Site Explorer competitor analysis and Keywords Explorer keyword research. Moz Pro lists Keyword Explorer, Rank tracking and Site Crawl audits. Start with the features you would actually use, then check which plan includes them. A shorter feature list doesn't necessarily mean a tool can't do something you need.

Which one will cost me less?

Compare the total for your team, not just the starting price. Check the billing period, currency, number of users, usage limits and renewal rate, then add any extras you need. If you try a free plan or trial, check what happens when you reach its limits.

How do I choose between Ahrefs and Moz Pro?

Pick a task you do often and try it in both tools. If you need Backlink Analysis and Keyword Research, start there. See which feels easier to use and works with the tools you already rely on. Before you pay, check the plan limits and whether you can get the support you need.