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Amplitude vs Matomo

Not sure which of these tools fits your work? Compare Amplitude and Matomo to see what you can do with each, what you'll pay and what to check before you choose.

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Check if these tools match how you work. Confirm the plans, limits and renewal prices with each provider before you choose.

Compare features and pricing for Amplitude, Matomo
What matters to youAmplitudeMatomo
Best suited to
  • SaaS companies
  • Product-led growth teams
  • Mobile apps
  • Ecommerce businesses
  • Product managers and data teams
  • Enterprises
  • Governments
  • Universities
  • Privacy-focused organizations
  • High-traffic websites
Starting priceFrom $1.00 / free plan availableFrom $0.00 / free plan available
CategoryMarketing SoftwareMarketing Software
Ratings shown4.6 / 5 (1,200 reviews shown)4.5 / 5 (3,400 reviews shown)
Features to compare
  • Event-based behavioral analytics
  • Funnels and retention cohorts
  • User journey mapping
  • Session Replay
  • Feature Experimentation
  • In-product Guides and Surveys
  • Audience segmentation and activation
  • AI dashboard monitoring agents
  • AI-powered session replay analysis
  • Conversational AI integrations
  • Product analytics dashboards
  • SDKs for web mobile and server-side tracking
  • Warehouse integrations
  • Role-based governance and SSO
  • Cohort syncing to advertising platforms
  • Privacy-first analytics
  • Self-hosted deployment
  • Cloud analytics
  • Heatmaps
  • Session recordings
  • Ecommerce analytics
  • Goal tracking
  • Event tracking
  • Funnel analysis
  • Attribution reporting
  • A/B testing
  • Visitor logs
  • Unsampled reporting
  • Cookieless tracking
  • GDPR compliance tools
Strengths
  • Deep behavioral analytics and visualization capabilities
  • Integrated experimentation and replay reduce tool sprawl
  • Powerful AI-driven analytics workflows
  • Excellent flexibility for product and growth teams
  • Strong reputation among enterprise product organizations
  • Excellent privacy and data ownership capabilities
  • Self-hosting provides full control over analytics infrastructure
  • Unsampled reporting improves high-volume analysis accuracy
  • Strong plugin ecosystem for advanced analytics workflows
  • Flexible deployment options for regulated industries
Considerations
  • MTU-based pricing can become expensive at scale
  • Requires disciplined event taxonomy and governance
  • Learning curve for advanced analysis workflows
  • Some advanced modules require higher-tier plans or add-ons
  • Self-hosting requires technical expertise and maintenance
  • Some advanced features require premium plugins
  • Interface feels less modern than some competitors
  • Hit-based cloud pricing becomes expensive at scale

Before you decide

  1. Which tool fits the way you work?
  2. What will it cost you now and when you renew?
  3. Can you try it on a real task before you choose?

Questions you may have when comparing Amplitude and Matomo

What's different about Amplitude and Matomo?

Amplitude lists Event-based behavioral analytics, Funnels and retention cohorts and User journey mapping. Matomo lists Privacy-first analytics, Self-hosted deployment and Cloud analytics. Start with the features you would actually use, then check which plan includes them. A shorter feature list doesn't necessarily mean a tool can't do something you need.

Which one will cost me less?

Compare the total for your team, not just the starting price. Check the billing period, currency, number of users, usage limits and renewal rate, then add any extras you need. If you try a free plan or trial, check what happens when you reach its limits.

How do I choose between Amplitude and Matomo?

Pick a task you do often and try it in both tools. If you need Product Analytics and Analytics Software, start there. See which feels easier to use and works with the tools you already rely on. Before you pay, check the plan limits and whether you can get the support you need.