Brand24 vs Sprout Social

Not sure which of these tools fits your work? Compare Brand24 and Sprout Social to see what you can do with each, what you'll pay and what to check before you choose.

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2 of 4 tools selected

Brand24

Marketing Software

From $149.00

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Sprout Social

Marketing Software

From $249.00

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Check if these tools match how you work. Confirm the plans, limits and renewal prices with each provider before you choose.

Only differences

Compare features and pricing for Brand24, Sprout Social
What matters to you	Brand24	Sprout Social
Best suited to	SMBs Agencies PR teams Brand marketers Social media monitoring teams	Enterprises Agencies Marketing teams Social media managers Customer experience teams
Starting price	From $149.00	From $249.00
Category	Marketing Software	Marketing Software
Ratings shown	4.6 / 5 (1,200 reviews shown)	4.4 / 5 (6,000 reviews shown)
Features to compare	Real-time social listening Sentiment analysis AI Brand Assistant AI Events Detector Presence Score metrics Mention alerts and anomaly detection Boolean search filtering Competitor monitoring Influencer and reach analysis PDF and CSV reporting exports Social and web monitoring Unlimited users on higher plans Slack and email alerts Trend tracking dashboards Campaign monitoring	Smart Inbox Social listening Publishing Social analytics Automated workflows CRM integrations Competitive reports AI insights Team collaboration Customer experience tools
Strengths	Easy-to-use interface and dashboards AI-powered monitoring assistants and anomaly detection Strong reporting and collaboration tools for agencies More affordable than enterprise media intelligence suites Unlimited user access on many plans	Industry-leading social listening Excellent analytics and reporting User-friendly interface Strong CRM integrations Powerful Smart Inbox
Considerations	Monitoring can produce noisy or irrelevant mentions Limited traditional media tracking compared to enterprise competitors No permanent free plan available Smaller plans have restrictive mention limits	Expensive per-user pricing Advanced features locked to higher plans Can be overkill for small businesses Contract rigidity complaints

Before you decide

Which tool fits the way you work?
What will it cost you now and when you renew?
Can you try it on a real task before you choose?

Questions you may have when comparing Brand24 and Sprout Social

What's different about Brand24 and Sprout Social?

Brand24 lists Real-time social listening, Sentiment analysis and AI Brand Assistant. Sprout Social lists Smart Inbox, Social listening and Publishing. Start with the features you would actually use, then check which plan includes them. A shorter feature list doesn't necessarily mean a tool can't do something you need.

Which one will cost me less?

Compare the total for your team, not just the starting price. Check the billing period, currency, number of users, usage limits and renewal rate, then add any extras you need. If you try a free plan or trial, check what happens when you reach its limits.

How do I choose between Brand24 and Sprout Social?

Pick a task you do often and try it in both tools. If you need Social Listening and Social Media Monitoring Software, start there. See which feels easier to use and works with the tools you already rely on. Before you pay, check the plan limits and whether you can get the support you need.