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Brandwatch vs Sprout Social

Not sure which of these tools fits your work? Compare Brandwatch and Sprout Social to see what you can do with each, what you'll pay and what to check before you choose.

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Check if these tools match how you work. Confirm the plans, limits and renewal prices with each provider before you choose.

Compare features and pricing for Brandwatch, Sprout Social
What matters to youBrandwatchSprout Social
Best suited to
  • Enterprise brands
  • Agencies
  • PR teams
  • Consumer research teams
  • Social media operations teams
  • Enterprises
  • Agencies
  • Marketing teams
  • Social media managers
  • Customer experience teams
Starting priceFrom $10,800.00From $249.00
CategoryMarketing SoftwareMarketing Software
Ratings shown4.5 / 5 (950 reviews shown)4.4 / 5 (6,000 reviews shown)
Features to compare
  • Social listening and consumer intelligence
  • Sentiment and emotion analysis
  • Audience demographics and personas
  • Social publishing and engagement workflows
  • Influencer discovery and management
  • Competitive benchmarking
  • AI-assisted dashboards and summaries
  • Custom query builder
  • Historical social data access
  • Campaign analytics
  • Social inbox management
  • Workflow approvals and calendars
  • Influencer reporting
  • Trend analysis dashboards
  • Multi-channel social management
  • Smart Inbox
  • Social listening
  • Publishing
  • Social analytics
  • Automated workflows
  • CRM integrations
  • Competitive reports
  • AI insights
  • Team collaboration
  • Customer experience tools
Strengths
  • Deep and comprehensive social intelligence capabilities
  • Combines listening publishing and influencer workflows in one ecosystem
  • Strong audience and sentiment analysis
  • Excellent dashboards for enterprise reporting and research
  • Valuable for large-scale brand and PR monitoring
  • Industry-leading social listening
  • Excellent analytics and reporting
  • User-friendly interface
  • Strong CRM integrations
  • Powerful Smart Inbox
Considerations
  • Enterprise pricing can be very expensive
  • Learning curve for advanced queries and dashboards
  • Some users report bugs in publishing workflows
  • Heavy interface and slower large data pulls at times
  • Expensive per-user pricing
  • Advanced features locked to higher plans
  • Can be overkill for small businesses
  • Contract rigidity complaints

Before you decide

  1. Which tool fits the way you work?
  2. What will it cost you now and when you renew?
  3. Can you try it on a real task before you choose?

Questions you may have when comparing Brandwatch and Sprout Social

What's different about Brandwatch and Sprout Social?

Brandwatch lists Social listening and consumer intelligence, Sentiment and emotion analysis and Audience demographics and personas. Sprout Social lists Smart Inbox, Social listening and Publishing. Start with the features you would actually use, then check which plan includes them. A shorter feature list doesn't necessarily mean a tool can't do something you need.

Which one will cost me less?

Compare the total for your team, not just the starting price. Check the billing period, currency, number of users, usage limits and renewal rate, then add any extras you need. If you try a free plan or trial, check what happens when you reach its limits.

How do I choose between Brandwatch and Sprout Social?

Pick a task you do often and try it in both tools. If you need Social Listening and Social Media Monitoring Software, start there. See which feels easier to use and works with the tools you already rely on. Before you pay, check the plan limits and whether you can get the support you need.