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Brevo vs Mailchimp

Not sure which of these tools fits your work? Compare Brevo and Mailchimp to see what you can do with each, what you'll pay and what to check before you choose.

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Check if these tools match how you work. Confirm the plans, limits and renewal prices with each provider before you choose.

Compare features and pricing for Brevo, Mailchimp
What matters to youBrevoMailchimp
Best suited to
  • SMBs
  • Startups
  • Ecommerce businesses
  • Agencies
  • Nonprofits
  • Small businesses
  • Ecommerce brands
  • Creators
  • Nonprofits
  • Growing marketing teams
Starting priceFrom $0.00 / free plan availableFrom $0.00 / free plan available
CategoryMarketing SoftwareMarketing Software
Ratings shown4.6 / 5 (3,300 reviews shown)4.3 / 5 (16,000 reviews shown)
Features to compare
  • Drag-and-drop email builder
  • Aura AI assistant
  • Marketing automation workflows
  • CRM with unlimited contacts
  • SMS marketing
  • WhatsApp messaging
  • Transactional email APIs
  • Landing pages
  • Segmentation and page tracking
  • Live chat and chatbots
  • Ecommerce integrations
  • Email personalization
  • A/B testing
  • SMTP relay
  • Reporting and analytics
  • Email campaigns
  • Automation journeys
  • Audience segmentation
  • CRM profiles
  • Ecommerce automation
  • Landing pages
  • Signup forms
  • SMS marketing
  • AI content generation
  • Predictive analytics
  • Transactional email
  • A/B testing
  • Drag-and-drop editor
  • Marketing API
  • Social advertising
Strengths
  • Excellent value for money and generous free plan
  • CRM included on all plans
  • Strong multichannel messaging support
  • Affordable automation and transactional email tools
  • GDPR-friendly European infrastructure
  • Mature ecosystem with extensive integrations and documentation
  • Strong automation and segmentation for SMBs
  • Reliable deliverability and scalable infrastructure
  • Familiar and beginner-friendly platform
  • Expanded ecommerce and AI capabilities improve flexibility
Considerations
  • Advanced analytics and automation are lighter than enterprise competitors
  • SMS and add-on pricing can increase costs
  • Template customization less advanced than some competitors
  • Large enterprises may outgrow the platform
  • Pricing becomes expensive as contact lists grow
  • Free plan limitations are much smaller than before
  • Interface has become more complex over time
  • Support quality varies significantly by plan tier

Before you decide

  1. Which tool fits the way you work?
  2. What will it cost you now and when you renew?
  3. Can you try it on a real task before you choose?

Questions you may have when comparing Brevo and Mailchimp

What's different about Brevo and Mailchimp?

Brevo lists Drag-and-drop email builder, Aura AI assistant and Marketing automation workflows. Mailchimp lists Email campaigns, Automation journeys and Audience segmentation. Start with the features you would actually use, then check which plan includes them. A shorter feature list doesn't necessarily mean a tool can't do something you need.

Which one will cost me less?

Compare the total for your team, not just the starting price. Check the billing period, currency, number of users, usage limits and renewal rate, then add any extras you need. If you try a free plan or trial, check what happens when you reach its limits.

How do I choose between Brevo and Mailchimp?

Pick a task you do often and try it in both tools. If you need Email Marketing and CRM, start there. See which feels easier to use and works with the tools you already rely on. Before you pay, check the plan limits and whether you can get the support you need.