Campaign Monitor vs Mailchimp

Not sure which of these tools fits your work? Compare Campaign Monitor and Mailchimp to see what you can do with each, what you'll pay and what to check before you choose.

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2 of 4 tools selected

Campaign Monitor

Marketing Software

From $12.00

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Mailchimp

Marketing Software

From $0.00 / free plan available

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Find the right fit

Check if these tools match how you work. Confirm the plans, limits and renewal prices with each provider before you choose.

Only differences

Compare features and pricing for Campaign Monitor, Mailchimp
What matters to you	Campaign Monitor	Mailchimp
Best suited to	SMBs Nonprofits Agencies Email marketers Ecommerce brands	Small businesses Ecommerce brands Creators Nonprofits Growing marketing teams
Starting price	From $12.00	From $0.00 / free plan available
Category	Marketing Software	Marketing Software
Ratings shown	4.5 / 5 (2,500 reviews shown)	4.3 / 5 (16,000 reviews shown)
Features to compare	Drag-and-drop email builder Mobile-optimized templates AI Email Booster AI writer assistance Automation journeys Transactional email Segmentation and personalization Preference centers Deliverability optimization Send-time optimization Reporting dashboards Dynamic content blocks Template management Advanced segmentation Ecommerce integrations	Email campaigns Automation journeys Audience segmentation CRM profiles Ecommerce automation Landing pages Signup forms SMS marketing AI content generation Predictive analytics Transactional email A/B testing Drag-and-drop editor Marketing API Social advertising
Strengths	Excellent design tools and polished email templates Easy-to-use interface for marketers Reliable deliverability and reporting AI tools improve optimization workflows Good fit for nonprofits and SMBs	Mature ecosystem with extensive integrations and documentation Strong automation and segmentation for SMBs Reliable deliverability and scalable infrastructure Familiar and beginner-friendly platform Expanded ecommerce and AI capabilities improve flexibility
Considerations	No permanent free plan available Pricing increases significantly with subscriber growth Automation less advanced than specialized automation tools Limited built-in CRM functionality	Pricing becomes expensive as contact lists grow Free plan limitations are much smaller than before Interface has become more complex over time Support quality varies significantly by plan tier

Before you decide

Which tool fits the way you work?
What will it cost you now and when you renew?
Can you try it on a real task before you choose?

Questions you may have when comparing Campaign Monitor and Mailchimp

What's different about Campaign Monitor and Mailchimp?

Campaign Monitor lists Drag-and-drop email builder, Mobile-optimized templates and AI Email Booster. Mailchimp lists Email campaigns, Automation journeys and Audience segmentation. Start with the features you would actually use, then check which plan includes them. A shorter feature list doesn't necessarily mean a tool can't do something you need.

Which one will cost me less?

Compare the total for your team, not just the starting price. Check the billing period, currency, number of users, usage limits and renewal rate, then add any extras you need. If you try a free plan or trial, check what happens when you reach its limits.

How do I choose between Campaign Monitor and Mailchimp?

Pick a task you do often and try it in both tools. If you need Email Marketing and Email Marketing Software, start there. See which feels easier to use and works with the tools you already rely on. Before you pay, check the plan limits and whether you can get the support you need.