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Kit (ConvertKit) vs Mailchimp

Not sure which of these tools fits your work? Compare Kit (ConvertKit) and Mailchimp to see what you can do with each, what you'll pay and what to check before you choose.

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Check if these tools match how you work. Confirm the plans, limits and renewal prices with each provider before you choose.

Compare features and pricing for Kit (ConvertKit), Mailchimp
What matters to youKit (ConvertKit)Mailchimp
Best suited to
  • Creators
  • Bloggers
  • Coaches
  • Newsletter publishers
  • Online educators
  • Small businesses
  • Ecommerce brands
  • Creators
  • Nonprofits
  • Growing marketing teams
Starting priceFrom $0.00 / free plan availableFrom $0.00 / free plan available
CategoryMarketing SoftwareMarketing Software
Ratings shown4.6 / 5 (4,200 reviews shown)4.3 / 5 (16,000 reviews shown)
Features to compare
  • Visual automation builder
  • Advanced tagging and segmentation
  • Broadcast email campaigns
  • Landing page builder
  • Hosted newsletters
  • Creator commerce tools
  • Paid newsletters
  • Digital product sales
  • Subscriber scoring
  • Email sequences
  • Revenue analytics
  • WordPress integration
  • Shopify integration
  • Zapier support
  • Deliverability tools
  • Email campaigns
  • Automation journeys
  • Audience segmentation
  • CRM profiles
  • Ecommerce automation
  • Landing pages
  • Signup forms
  • SMS marketing
  • AI content generation
  • Predictive analytics
  • Transactional email
  • A/B testing
  • Drag-and-drop editor
  • Marketing API
  • Social advertising
Strengths
  • Excellent automation builder for creators
  • Strong tagging and segmentation system
  • Generous free newsletter plan
  • Built-in monetization tools reduce software sprawl
  • Reliable deliverability and creator-focused workflows
  • Mature ecosystem with extensive integrations and documentation
  • Strong automation and segmentation for SMBs
  • Reliable deliverability and scalable infrastructure
  • Familiar and beginner-friendly platform
  • Expanded ecommerce and AI capabilities improve flexibility
Considerations
  • Pricing rises significantly as subscriber lists grow
  • Email editor less visually flexible than design-first tools
  • Advanced automations require some learning
  • Better suited to creators than enterprise marketing teams
  • Pricing becomes expensive as contact lists grow
  • Free plan limitations are much smaller than before
  • Interface has become more complex over time
  • Support quality varies significantly by plan tier

Before you decide

  1. Which tool fits the way you work?
  2. What will it cost you now and when you renew?
  3. Can you try it on a real task before you choose?

Questions you may have when comparing Kit (ConvertKit) and Mailchimp

What's different about Kit (ConvertKit) and Mailchimp?

Kit (ConvertKit) lists Visual automation builder, Advanced tagging and segmentation and Broadcast email campaigns. Mailchimp lists Email campaigns, Automation journeys and Audience segmentation. Start with the features you would actually use, then check which plan includes them. A shorter feature list doesn't necessarily mean a tool can't do something you need.

Which one will cost me less?

Compare the total for your team, not just the starting price. Check the billing period, currency, number of users, usage limits and renewal rate, then add any extras you need. If you try a free plan or trial, check what happens when you reach its limits.

How do I choose between Kit (ConvertKit) and Mailchimp?

Pick a task you do often and try it in both tools. If you need Marketing Automation and Email Marketing Software, start there. See which feels easier to use and works with the tools you already rely on. Before you pay, check the plan limits and whether you can get the support you need.