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Google Ads vs LinkedIn Ads

Not sure which of these tools fits your work? Compare Google Ads and LinkedIn Ads to see what you can do with each, what you'll pay and what to check before you choose.

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Find the right fit

Check if these tools match how you work. Confirm the plans, limits and renewal prices with each provider before you choose.

Compare features and pricing for Google Ads, LinkedIn Ads
What matters to youGoogle AdsLinkedIn Ads
Best suited to
  • Ecommerce brands
  • Lead generation businesses
  • Agencies
  • Growth marketers
  • Enterprises
  • B2B companies
  • SaaS brands
  • Recruiters
  • Professional services firms
  • Enterprise marketers
Starting priceFrom $0.63From $10.00
CategoryMarketing SoftwareMarketing Software
Ratings shown4.5 / 5 (10,000 reviews shown)4.6 / 5 (5,200 reviews shown)
Features to compare
  • Search campaigns
  • Shopping campaigns
  • Display advertising
  • Performance Max
  • Smart Bidding
  • AI Max
  • Audience targeting
  • Customer Match
  • Conversion tracking
  • Remarketing
  • YouTube ads
  • Merchant Center integration
  • Offline conversion imports
  • Automated creative assets
  • Attribution reporting
  • Sponsored Content
  • Lead Gen Forms
  • Conversation Ads
  • Dynamic Ads
  • Video ads
  • Predictive Audiences
  • Account-based targeting
  • CRM integrations
  • Conversion tracking
  • Audience segmentation
  • AI bid optimization
  • Company targeting
  • Retargeting
  • Event ads
  • Document ads
Strengths
  • Massive reach across Google properties
  • High-intent search traffic converts well
  • Flexible bidding and budget controls
  • Rich targeting and audience tools
  • Strong ROI potential for optimized campaigns
  • Unmatched B2B targeting precision
  • High-quality lead generation for professional audiences
  • Strong ABM and CRM integration workflows
  • AI optimization tools improve campaign efficiency
  • Rich ad formats support full-funnel campaigns
Considerations
  • Steep learning curve for beginners
  • CPCs can become expensive in competitive industries
  • Heavy automation can reduce transparency
  • Policy enforcement frustrations are common
  • CPCs and CPLs are significantly higher than most social platforms
  • Campaign setup can become complex for new advertisers
  • Small audiences can lead to expensive delivery costs
  • Advanced attribution often requires additional tooling

Before you decide

  1. Which tool fits the way you work?
  2. What will it cost you now and when you renew?
  3. Can you try it on a real task before you choose?

Questions you may have when comparing Google Ads and LinkedIn Ads

What's different about Google Ads and LinkedIn Ads?

Google Ads lists Search campaigns, Shopping campaigns and Display advertising. LinkedIn Ads lists Sponsored Content, Lead Gen Forms and Conversation Ads. Start with the features you would actually use, then check which plan includes them. A shorter feature list doesn't necessarily mean a tool can't do something you need.

Which one will cost me less?

Compare the total for your team, not just the starting price. Check the billing period, currency, number of users, usage limits and renewal rate, then add any extras you need. If you try a free plan or trial, check what happens when you reach its limits.

How do I choose between Google Ads and LinkedIn Ads?

Pick a task you do often and try it in both tools. See which feels easier to use and works with the tools you already rely on. Before you pay, check the plan limits and whether you can get the support you need.