Hootsuite vs Sprout Social

Not sure which of these tools fits your work? Compare Hootsuite and Sprout Social to see what you can do with each, what you'll pay and what to check before you choose.

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Hootsuite

Marketing Software

From $99.00

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Sprout Social

Marketing Software

From $249.00

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Check if these tools match how you work. Confirm the plans, limits and renewal prices with each provider before you choose.

Only differences

Compare features and pricing for Hootsuite, Sprout Social
What matters to you	Hootsuite	Sprout Social
Best suited to	Agencies Enterprise marketing teams Multi-brand organizations Social media teams Mid-sized businesses	Enterprises Agencies Marketing teams Social media managers Customer experience teams
Starting price	From $99.00	From $249.00
Category	Marketing Software	Marketing Software
Ratings shown	4.5 / 5 (4,000 reviews shown)	4.4 / 5 (6,000 reviews shown)
Features to compare	Social scheduling Content calendars AI caption generation AI image generation Canva integration Adobe Express integration Unified inbox DM automation Social listening Sentiment analysis Competitor monitoring Analytics dashboards Benchmark reporting Influencer integrations Team collaboration workflows	Smart Inbox Social listening Publishing Social analytics Automated workflows CRM integrations Competitive reports AI insights Team collaboration Customer experience tools
Strengths	Mature and reliable social media management platform Strong publishing and scheduling workflows Advanced listening and sentiment analysis capabilities Useful AI-assisted content creation tools Excellent multi-account collaboration features	Industry-leading social listening Excellent analytics and reporting User-friendly interface Strong CRM integrations Powerful Smart Inbox
Considerations	Pricing has become expensive for smaller teams Feature depth may be excessive for lightweight scheduling needs Some users report UI clutter and occasional bugs Advanced capabilities often require higher tiers	Expensive per-user pricing Advanced features locked to higher plans Can be overkill for small businesses Contract rigidity complaints

Before you decide

Which tool fits the way you work?
What will it cost you now and when you renew?
Can you try it on a real task before you choose?

Questions you may have when comparing Hootsuite and Sprout Social

What's different about Hootsuite and Sprout Social?

Hootsuite lists Social scheduling, Content calendars and AI caption generation. Sprout Social lists Smart Inbox, Social listening and Publishing. Start with the features you would actually use, then check which plan includes them. A shorter feature list doesn't necessarily mean a tool can't do something you need.

Which one will cost me less?

Compare the total for your team, not just the starting price. Check the billing period, currency, number of users, usage limits and renewal rate, then add any extras you need. If you try a free plan or trial, check what happens when you reach its limits.

How do I choose between Hootsuite and Sprout Social?

Pick a task you do often and try it in both tools. If you need Social Listening and Social Media Monitoring Software, start there. See which feels easier to use and works with the tools you already rely on. Before you pay, check the plan limits and whether you can get the support you need.