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HubSpot Marketing Hub vs Mailchimp

Not sure which of these tools fits your work? Compare HubSpot Marketing Hub and Mailchimp to see what you can do with each, what you'll pay and what to check before you choose.

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Check if these tools match how you work. Confirm the plans, limits and renewal prices with each provider before you choose.

Compare features and pricing for HubSpot Marketing Hub, Mailchimp
What matters to youHubSpot Marketing HubMailchimp
Best suited to
  • B2B companies
  • Mid-sized businesses
  • Agencies
  • Inbound marketing teams
  • Revenue operations teams
  • Small businesses
  • Ecommerce brands
  • Creators
  • Nonprofits
  • Growing marketing teams
Starting priceFrom $0.00 / free plan availableFrom $0.00 / free plan available
CategoryMarketing SoftwareMarketing Software
Ratings shown4.5 / 5 (12,000 reviews shown)4.3 / 5 (16,000 reviews shown)
Features to compare
  • Email marketing
  • Workflow automation
  • CRM integration
  • Landing pages
  • Forms and popups
  • Lead scoring
  • Attribution reporting
  • Social publishing
  • Ad management
  • Account-based marketing
  • Segmentation
  • AI content assistance
  • Revenue reporting
  • Campaign management
  • Multi-touch attribution
  • Email campaigns
  • Automation journeys
  • Audience segmentation
  • CRM profiles
  • Ecommerce automation
  • Landing pages
  • Signup forms
  • SMS marketing
  • AI content generation
  • Predictive analytics
  • Transactional email
  • A/B testing
  • Drag-and-drop editor
  • Marketing API
  • Social advertising
Strengths
  • Excellent CRM-native marketing automation workflows
  • Unified customer records simplify operations
  • Strong usability compared with legacy marketing clouds
  • Broad all-in-one inbound marketing functionality
  • Powerful reporting and attribution capabilities
  • Mature ecosystem with extensive integrations and documentation
  • Strong automation and segmentation for SMBs
  • Reliable deliverability and scalable infrastructure
  • Familiar and beginner-friendly platform
  • Expanded ecommerce and AI capabilities improve flexibility
Considerations
  • Pricing scales aggressively with contacts and seats
  • Some features are less advanced than specialized point tools
  • Best value often requires adopting multiple HubSpot hubs
  • Setup and lifecycle modeling require planning
  • Pricing becomes expensive as contact lists grow
  • Free plan limitations are much smaller than before
  • Interface has become more complex over time
  • Support quality varies significantly by plan tier

Before you decide

  1. Which tool fits the way you work?
  2. What will it cost you now and when you renew?
  3. Can you try it on a real task before you choose?

Questions you may have when comparing HubSpot Marketing Hub and Mailchimp

What's different about HubSpot Marketing Hub and Mailchimp?

HubSpot Marketing Hub lists Email marketing, Workflow automation and CRM integration. Mailchimp lists Email campaigns, Automation journeys and Audience segmentation. Start with the features you would actually use, then check which plan includes them. A shorter feature list doesn't necessarily mean a tool can't do something you need.

Which one will cost me less?

Compare the total for your team, not just the starting price. Check the billing period, currency, number of users, usage limits and renewal rate, then add any extras you need. If you try a free plan or trial, check what happens when you reach its limits.

How do I choose between HubSpot Marketing Hub and Mailchimp?

Pick a task you do often and try it in both tools. If you need Marketing Automation and Email Marketing, start there. See which feels easier to use and works with the tools you already rely on. Before you pay, check the plan limits and whether you can get the support you need.