Mailchimp vs Mailjet

Not sure which of these tools fits your work? Compare Mailchimp and Mailjet to see what you can do with each, what you'll pay and what to check before you choose.

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Check if these tools match how you work. Confirm the plans, limits and renewal prices with each provider before you choose.

Compare features and pricing for Mailchimp, Mailjet
What matters to youMailchimpMailjet
Best suited to
  • Small businesses
  • Ecommerce brands
  • Creators
  • Nonprofits
  • Growing marketing teams
  • SaaS companies
  • SMBs
  • Product teams
  • Developers
  • International businesses
Starting priceFrom $0.00 / free plan availableFrom $0.00 / free plan available
CategoryMarketing SoftwareMarketing Software
Ratings shown4.3 / 5 (16,000 reviews shown)4.2 / 5 (3,900 reviews shown)
Features to compare
  • Email campaigns
  • Automation journeys
  • Audience segmentation
  • CRM profiles
  • Ecommerce automation
  • Landing pages
  • Signup forms
  • SMS marketing
  • AI content generation
  • Predictive analytics
  • Transactional email
  • A/B testing
  • Drag-and-drop editor
  • Marketing API
  • Social advertising
  • Transactional email APIs
  • SMTP relay
  • Email campaigns
  • Automation workflows
  • Drag-and-drop editor
  • Real-time analytics
  • AI segmentation
  • AI email generation
  • Team collaboration
  • Personalization
  • Email templates
  • Webhooks
  • Dynamic content
  • GDPR-focused infrastructure
  • Multi-language support
Strengths
  • Mature ecosystem with extensive integrations and documentation
  • Strong automation and segmentation for SMBs
  • Reliable deliverability and scalable infrastructure
  • Familiar and beginner-friendly platform
  • Expanded ecommerce and AI capabilities improve flexibility
  • Excellent value and clear email-volume pricing
  • Strong transactional email APIs and developer docs
  • Good reporting and real-time analytics
  • Collaboration features are useful for teams
  • Multi-language and GDPR focus support international businesses
Considerations
  • Pricing becomes expensive as contact lists grow
  • Free plan limitations are much smaller than before
  • Interface has become more complex over time
  • Support quality varies significantly by plan tier
  • Automation workflows are relatively basic
  • UI bugs and lag occasionally frustrate users
  • Template variety and design flexibility are lighter than larger ESPs
  • Support quality varies by pricing tier

Before you decide

  1. Which tool fits the way you work?
  2. What will it cost you now and when you renew?
  3. Can you try it on a real task before you choose?

Questions you may have when comparing Mailchimp and Mailjet

What's different about Mailchimp and Mailjet?

Mailchimp lists Email campaigns, Automation journeys and Audience segmentation. Mailjet lists Transactional email APIs, SMTP relay and Email campaigns. Start with the features you would actually use, then check which plan includes them. A shorter feature list doesn't necessarily mean a tool can't do something you need.

Which one will cost me less?

Compare the total for your team, not just the starting price. Check the billing period, currency, number of users, usage limits and renewal rate, then add any extras you need. If you try a free plan or trial, check what happens when you reach its limits.

How do I choose between Mailchimp and Mailjet?

Pick a task you do often and try it in both tools. See which feels easier to use and works with the tools you already rely on. Before you pay, check the plan limits and whether you can get the support you need.