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Mailchimp vs Omnisend

Not sure which of these tools fits your work? Compare Mailchimp and Omnisend to see what you can do with each, what you'll pay and what to check before you choose.

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Check if these tools match how you work. Confirm the plans, limits and renewal prices with each provider before you choose.

Compare features and pricing for Mailchimp, Omnisend
What matters to youMailchimpOmnisend
Best suited to
  • Small businesses
  • Ecommerce brands
  • Creators
  • Nonprofits
  • Growing marketing teams
Check with the provider
Starting priceFrom $0.00 / free plan availableCheck current pricing
CategoryMarketing SoftwareMarketing Software
Ratings shown4.3 / 5 (16,000 reviews shown)No reviews shown yet
Features to compare
  • Email campaigns
  • Automation journeys
  • Audience segmentation
  • CRM profiles
  • Ecommerce automation
  • Landing pages
  • Signup forms
  • SMS marketing
  • AI content generation
  • Predictive analytics
  • Transactional email
  • A/B testing
  • Drag-and-drop editor
  • Marketing API
  • Social advertising
  • Email, SMS, and web push campaigns
  • Customer collection forms
  • Ecommerce lifecycle automation
  • Audience segmentation and store integrations
  • Campaign reporting and AI-assisted insights
Strengths
  • Mature ecosystem with extensive integrations and documentation
  • Strong automation and segmentation for SMBs
  • Reliable deliverability and scalable infrastructure
  • Familiar and beginner-friendly platform
  • Expanded ecommerce and AI capabilities improve flexibility
  • Combines customer collection and follow-up tools
  • Reviewers appreciate approachable ecommerce workflows
  • Several messaging channels can share campaign context
Considerations
  • Pricing becomes expensive as contact lists grow
  • Free plan limitations are much smaller than before
  • Interface has become more complex over time
  • Support quality varies significantly by plan tier
  • Channel versions may differ in supported content
  • Specific store-event workflows require testing
  • Sending and SMS allowances need separate evaluation

Before you decide

  1. Which tool fits the way you work?
  2. What will it cost you now and when you renew?
  3. Can you try it on a real task before you choose?

Questions you may have when comparing Mailchimp and Omnisend

What's different about Mailchimp and Omnisend?

Mailchimp lists Email campaigns, Automation journeys and Audience segmentation. Omnisend lists Email, SMS, and web push campaigns, Customer collection forms and Ecommerce lifecycle automation. Start with the features you would actually use, then check which plan includes them. A shorter feature list doesn't necessarily mean a tool can't do something you need.

Which one will cost me less?

Compare the total for your team, not just the starting price. Check the billing period, currency, number of users, usage limits and renewal rate, then add any extras you need. If you try a free plan or trial, check what happens when you reach its limits.

How do I choose between Mailchimp and Omnisend?

Pick a task you do often and try it in both tools. If you need Email Marketing and Email Marketing Software, start there. See which feels easier to use and works with the tools you already rely on. Before you pay, check the plan limits and whether you can get the support you need.