Metricool vs Publer

Not sure which of these tools fits your work? Compare Metricool and Publer to see what you can do with each, what you'll pay and what to check before you choose.

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Check if these tools match how you work. Confirm the plans, limits and renewal prices with each provider before you choose.

Compare features and pricing for Metricool, Publer
What matters to youMetricoolPubler
Best suited to
  • Creators
  • Agencies
  • SMBs
  • Ecommerce brands
  • Social media managers
  • Creators
  • Agencies
  • Small businesses
  • Social media managers
  • Marketers
Starting priceFrom $0.00 / free plan availableFrom $12.00
CategoryMarketing SoftwareMarketing Software
Ratings shown4.7 / 5 (4,100 reviews shown)4.8 / 5 (2,500 reviews shown)
Features to compare
  • Multi-platform scheduling
  • Social analytics
  • PPC reporting
  • Competitor analysis
  • SmartLinks bio pages
  • White-label reports
  • Canva integration
  • AI caption tools
  • Best posting time recommendations
  • Hashtag analytics
  • Social inbox
  • Engagement tracking
  • Campaign analytics
  • Team collaboration
  • CSV and PDF exports
  • Bulk scheduling
  • AI captions
  • Content curation
  • Post recycling
  • Analytics
  • Link in bio
  • RSS automation
  • Social publishing
  • Multi-platform support
  • Content calendar
Strengths
  • Excellent analytics and PPC reporting for the price
  • Strong multi-platform scheduling workflows
  • White-label reporting is valuable for agencies
  • SmartLinks adds additional creator utility
  • Great balance of affordability and functionality
  • Excellent scheduling capabilities
  • Affordable pricing
  • Strong AI features
  • Broad platform support
  • Great value for agencies
Considerations
  • Collaboration workflows are lighter than enterprise suites
  • API publishing limitations can affect some networks
  • Interface occasionally feels crowded with data-heavy dashboards
  • Social listening features remain limited
  • Pricing structure can be confusing
  • Reporting could be deeper
  • Costs rise with additional accounts
  • Some enterprise features limited

Before you decide

  1. Which tool fits the way you work?
  2. What will it cost you now and when you renew?
  3. Can you try it on a real task before you choose?

Questions you may have when comparing Metricool and Publer

What's different about Metricool and Publer?

Metricool lists Multi-platform scheduling, Social analytics and PPC reporting. Publer lists Bulk scheduling, AI captions and Content curation. Start with the features you would actually use, then check which plan includes them. A shorter feature list doesn't necessarily mean a tool can't do something you need.

Which one will cost me less?

Compare the total for your team, not just the starting price. Check the billing period, currency, number of users, usage limits and renewal rate, then add any extras you need. If you try a free plan or trial, check what happens when you reach its limits.

How do I choose between Metricool and Publer?

Pick a task you do often and try it in both tools. See which feels easier to use and works with the tools you already rely on. Before you pay, check the plan limits and whether you can get the support you need.