Metricool vs Sprout Social

Not sure which of these tools fits your work? Compare Metricool and Sprout Social to see what you can do with each, what you'll pay and what to check before you choose.

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2 of 4 tools selected

Metricool

Marketing Software

From $0.00 / free plan available

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Sprout Social

Marketing Software

From $249.00

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Check if these tools match how you work. Confirm the plans, limits and renewal prices with each provider before you choose.

Only differences

Compare features and pricing for Metricool, Sprout Social
What matters to you	Metricool	Sprout Social
Best suited to	Creators Agencies SMBs Ecommerce brands Social media managers	Enterprises Agencies Marketing teams Social media managers Customer experience teams
Starting price	From $0.00 / free plan available	From $249.00
Category	Marketing Software	Marketing Software
Ratings shown	4.7 / 5 (4,100 reviews shown)	4.4 / 5 (6,000 reviews shown)
Features to compare	Multi-platform scheduling Social analytics PPC reporting Competitor analysis SmartLinks bio pages White-label reports Canva integration AI caption tools Best posting time recommendations Hashtag analytics Social inbox Engagement tracking Campaign analytics Team collaboration CSV and PDF exports	Smart Inbox Social listening Publishing Social analytics Automated workflows CRM integrations Competitive reports AI insights Team collaboration Customer experience tools
Strengths	Excellent analytics and PPC reporting for the price Strong multi-platform scheduling workflows White-label reporting is valuable for agencies SmartLinks adds additional creator utility Great balance of affordability and functionality	Industry-leading social listening Excellent analytics and reporting User-friendly interface Strong CRM integrations Powerful Smart Inbox
Considerations	Collaboration workflows are lighter than enterprise suites API publishing limitations can affect some networks Interface occasionally feels crowded with data-heavy dashboards Social listening features remain limited	Expensive per-user pricing Advanced features locked to higher plans Can be overkill for small businesses Contract rigidity complaints

Before you decide

Which tool fits the way you work?
What will it cost you now and when you renew?
Can you try it on a real task before you choose?

Questions you may have when comparing Metricool and Sprout Social

What's different about Metricool and Sprout Social?

Metricool lists Multi-platform scheduling, Social analytics and PPC reporting. Sprout Social lists Smart Inbox, Social listening and Publishing. Start with the features you would actually use, then check which plan includes them. A shorter feature list doesn't necessarily mean a tool can't do something you need.

Which one will cost me less?

Compare the total for your team, not just the starting price. Check the billing period, currency, number of users, usage limits and renewal rate, then add any extras you need. If you try a free plan or trial, check what happens when you reach its limits.

How do I choose between Metricool and Sprout Social?

Pick a task you do often and try it in both tools. See which feels easier to use and works with the tools you already rely on. Before you pay, check the plan limits and whether you can get the support you need.