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Moz Pro vs SEMRush

Not sure which of these tools fits your work? Compare Moz Pro and SEMRush to see what you can do with each, what you'll pay and what to check before you choose.

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Check if these tools match how you work. Confirm the plans, limits and renewal prices with each provider before you choose.

Compare features and pricing for Moz Pro, SEMRush
What matters to youMoz ProSEMRush
Best suited to
  • SMBs
  • SEO agencies
  • Consultants
  • In-house marketers
  • SEO beginners
  • SEO professionals
Starting priceFrom $49.00From $129.00
CategoryMarketing SoftwareMarketing Software
Ratings shown4.6 / 5 (4,200 reviews shown)No reviews shown yet
Features to compare
  • Keyword Explorer
  • Rank tracking
  • Site Crawl audits
  • Link Explorer
  • Domain Authority metrics
  • On-page optimization
  • SERP analysis
  • Keyword difficulty scoring
  • Competitive analysis
  • Link Intersect
  • Custom reporting
  • Automated alerts
  • Technical SEO audits
  • Campaign tracking
  • Local SEO tools
  • Keyword research
  • SEO audit
  • PPC analysis
Strengths
  • Beginner-friendly SEO workflows and onboarding
  • Strong keyword research with practical prioritization features
  • Domain Authority remains a trusted SEO benchmark metric
  • Actionable site audits and optimization recommendations
  • Good reporting and campaign management for SMBs and agencies
  • Broad research supports several marketing questions
  • Competitive context complements internal analytics
  • Reporting helps turn findings into a regular workflow
Considerations
  • Competitive intelligence and backlink depth are lighter than top enterprise SEO suites
  • Some UI areas feel dated compared with newer competitors
  • Lower plans have restrictive keyword and crawl limits
  • Long-tail keyword depth may be weaker in niche SEO scenarios
  • Toolkits, seats, and usage requirements can increase cost
  • External traffic estimates are not actual analytics records

Before you decide

  1. Which tool fits the way you work?
  2. What will it cost you now and when you renew?
  3. Can you try it on a real task before you choose?

Questions you may have when comparing Moz Pro and SEMRush

What's different about Moz Pro and SEMRush?

Moz Pro lists Keyword Explorer, Rank tracking and Site Crawl audits. SEMRush lists Keyword research, SEO audit and PPC analysis. Start with the features you would actually use, then check which plan includes them. A shorter feature list doesn't necessarily mean a tool can't do something you need.

Which one will cost me less?

Compare the total for your team, not just the starting price. Check the billing period, currency, number of users, usage limits and renewal rate, then add any extras you need. If you try a free plan or trial, check what happens when you reach its limits.

How do I choose between Moz Pro and SEMRush?

Pick a task you do often and try it in both tools. See which feels easier to use and works with the tools you already rely on. Before you pay, check the plan limits and whether you can get the support you need.