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What does SEO mean?
Search engine optimization, or SEO, helps search engines understand a website and helps people discover relevant pages through unpaid search results.
What does it involve?
Start with useful, clearly written content. Give each page a descriptive title, organize related information, and link to pages that help the reader. Check that important pages can be crawled and indexed.
A practical example
A car-rental business could publish a helpful page explaining pickup locations, rental requirements and booking options. A clear title and links from related pages help readers and search engines understand that page.
What should you expect?
SEO does not guarantee a first-place ranking or immediate traffic. Search engines need time to discover and reassess changes. Use search-performance data to see which pages help people find your business.
Learn more
Read the Google Search Central SEO Starter Guide.