Find the right marketing analytics software

See which marketing efforts deserve more of your time and budget. Compare channels, everyday tasks and costs, then choose what fits your marketing plan.

What Is Marketing Analytics Software?

Marketing analytics software collects and analyzes data about campaigns, channels, audiences, and conversions. Teams use it to understand performance and attribution, subject to the quality of their tracking and available data.

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Our Top Picks

Start with analytics tools that fit dashboards, reporting, and performance analysis workflows.

All-in-one email marketing and automation platform for growing businesses

4.3 (16,000 reviews)Free plan available
Best for Small businesses, Ecommerce brands

Affordable email marketing platform with strong automation and landing pages

4.7 (8,200 reviews)Free plan available
Best for Creators, Bloggers

All-in-one social media management platform with unified inbox, scheduling, listening, and analytics

4.5 (4,800 reviews)Free plan available
Best for Social media agencies, Marketing teams

Unified social media scheduling and analytics platform for creators and SMBs

4.7 (4,100 reviews)Free plan available
Best for Creators, Agencies

Enterprise social media management and scheduling platform

4.5 (4,000 reviews)From $99/mo
Best for Agencies, Enterprise marketing teams

Browser-based webinar and virtual event platform with AI-powered engagement tools

4.7 (3,900 reviews)From $105/mo
Best for SaaS companies, B2B marketers

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