Powerful SMB marketing automation with CRM, AI personalization, and advanced workflows
Best for SMBs and mid-market businesses, Ecommerce storesFind the right lead scoring software
Help your sales team decide which enquiries to look at first. Compare channels, everyday tasks and costs, then choose what fits your marketing plan.
What Is Lead Scoring Software?
Lead scoring software assigns scores or priorities to prospects using defined attributes, activity, or predictive models. It helps teams organize follow-up but does not establish that a prospect will buy.
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Our Top Picks
Start with the most relevant lead scoring software options in this catalog.
ActiveCampaign4.512,000 reviewsBest for SMBs and mid-market businesses, Ecommerce stores
HubSpot Marketing Hub4.512,000 reviewsBest for B2B companies, Mid-sized businesses
Pardot (Salesforce Account Engagement)4.53,000 reviewsBest for B2B enterprises, Salesforce customers
Act-On4.31,800 reviewsBest for Mid-market B2B organizations, Demand generation teamsCRM-native inbound marketing and automation platform
Best for B2B companies, Mid-sized businessesSalesforce-native B2B marketing automation platform
Best for B2B enterprises, Salesforce customersMid-market B2B automation platform with active-contact pricing and strong lead nurturing tools
Best for Mid-market B2B organizations, Demand generation teams
Multichannel marketing automation platform from Freshworks
Best for SMBs, Mid-market companies
All-in-one email marketing and automation platform
Best for SMBs, Ecommerce brands
Enterprise marketing automation platform
Best for Large enterprises
Affordable all-in-one CRM, marketing, sales, and support platform
Best for SMBs, Startups
CRM-connected email marketing within HubSpot Marketing Hub
Best for Small businesses, Growing teamsPopular comparisons
Compare lead scoring software side-by-side to narrow the shortlist faster.
6 comparisons
ActiveCampaign vs HubSpot Marketing HubSide-by-side comparisonAct-On vs FreshmarketerSide-by-side comparisonActiveCampaign vs Pardot (Salesforce Account Engagement)Side-by-side comparisonFreshmarketer vs GetResponseSide-by-side comparisonActiveCampaign vs Act-OnSide-by-side comparisonActiveCampaign vs GetResponseSide-by-side comparison