Manage contacts, follow up on leads and track sales opportunities.
Best for Sales teams, Sales managersFind the right mid-market CRM software
Keep a growing sales team working from the same customer picture. Compare sales tools, connections and costs, then choose what fits the way you sell.
What Is Mid-Market CRM Software?
Mid-market CRM software supports growing organizations with multiple teams, more structured sales processes, and shared customer data. Useful capabilities include configurable workflows, reporting, permissions, and integrations, without necessarily requiring a large enterprise implementation.
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Our Top Picks
Start with CRM platforms that fit scaling sales teams, cross-functional handoffs, and more structured operations.
Attio is a modern CRM platform designed for data-driven teams that want flexible customer records and clean workflow...
Best for Startups, Modern sales teams
Track contacts, deals and customer conversations in a sales CRM.
Best for Startups, Growing sales teams
LeadSquared is a lead-management and sales-execution platform built to help teams capture, qualify, and convert...
Best for Sales teams, B2B companiesPI
PipelineDeals is a sales CRM built around pipeline visibility, contact management, and activity-driven selling.
Best for Sales teams, B2B companies
Workbooks CRM is a business CRM platform designed to help growing companies manage sales, customer data, and...
Best for SMBs, General business teams
Sales CRM scheduled to retire on August 31, 2027; plan your migration.
Best for Sales teams, Support-led businessesPopular comparisons
Compare popular mid-market CRM options side-by-side to shortlist faster.
6 comparisons
HubSpot Sales Hub vs FreshsalesSide-by-side comparisonHubSpot Sales Hub vs AttioSide-by-side comparisonHubSpot Sales Hub vs LeadSquaredSide-by-side comparisonHubSpot Sales Hub vs PipelineDealsSide-by-side comparisonHubSpot Sales Hub vs Workbooks CRMSide-by-side comparisonHubSpot Sales Hub vs Zendesk SellSide-by-side comparison
How to Choose the Right CRM System for Your Business
Choose a CRM around your team's customer work. Build a requirements brief, compare real demo tasks and check migration, access and costs before rollout.
The 4 Different Types of CRM Software
There are four different types of CRM software available today. Find out what they are and why you should consider using one.