Manage owner leads and day-to-day property-management workflows.
Best for Property management companies, Owner-acquisition teamsFind the right CRM software
Keep customer details, conversations and next steps together. Compare sales tools, connections and costs, then choose what fits the way you sell.
What Is Customer Relationship Management (CRM) Software?
CRM software stores customer and prospect information alongside interactions, tasks, and sales opportunities. It gives teams a shared record of each relationship and may also support marketing and service workflows.
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Our Top Picks
Our editorial team selected these top CRM software picks based on usability, automation capabilities, integrations, scalability, customer adoption, and overall business value.
Manage contacts, follow up on leads and track sales opportunities.
Best for Sales teams, Sales managers
Act! CRM is a long-standing CRM platform built to help small businesses manage contacts, sales pipelines, and...
Best for Small businesses, Startups
Manage contacts, sales, marketing and customer support in one CRM.
Best for Small businesses, Sales and marketing teams
AmoCRM is a messaging-centric CRM designed to help businesses manage leads, conversations, and sales funnels in one...
Best for Sales teams using chat-based workflows, SMBs
Apptivo is a modular CRM platform that allows businesses to add apps and features as their sales and service needs grow.
Best for Small businesses, Startups
Attio is a modern CRM platform designed for data-driven teams that want flexible customer records and clean workflow...
Best for Startups, Modern sales teams
BenchmarkONE is a sales and marketing CRM built for small businesses that want simple automation and contact management.
Best for Sales teams, B2B companies
BIGContacts is a contact-focused CRM designed to help small businesses organize relationships, follow-ups, and...
Best for Small businesses, Relationship managers
Bigin for crm workflows.
Best for Small businesses, Growing teamsPopular comparisons
Compare CRM software side-by-side across pricing, features, automation, integrations, reporting, ease of use, and long-term scalability.
6 comparisons
How to Choose the Right CRM System for Your Business
Choose a CRM around your team's customer work. Build a requirements brief, compare real demo tasks and check migration, access and costs before rollout.
The 4 Different Types of CRM Software
There are four different types of CRM software available today. Find out what they are and why you should consider using one.
