The Best Webinar Software Platforms of 2024

How Do I Host a Successful Webinar?

Not all companies who host webinars are able to convert attendants or prospects into paying customers. Fists of all prospects fall off from the stage of registration and attending the webinar. Around 40% of people who register for a webinar attend. Even after this turnout the expected conversion rate is lower with single digit numbers.

To improve your chances, you need to create valuable, and quality content. Also, you need a strategy to best use your webinar software to get results.

Here is a strategy you can follow to help you get the best results from your webinar

1. Research your audience

When you host a webinar, you want to have an audience that is qualified to buy your products or services. These leads are hard to come by especially if you do not know where to look.

For you to manage this list well, you need to first research your audience, learn what they like, understand their challenges, and their pain points. Finally, deliver the best value for them during your webinar. Researching your audience will give you insights on how best to engage with them.

During the registration process you can get a picture of the type of audience who have registered and you can prepare your presentation to cater more for them. You can use information you get from registration forms.

2. Prepare for your webinar presentation

Presenting quality content during a webinar I important. Using the research you previously made, touch on key points relating to your audience. You can even create a PowerPoint to share with your audience.

Before you embark on a webinar campaign, you need to be equipped with all the necessary items. Make sure that your equipment is fully charged and ready for use. Hardware malfunctions are something no one can afford during an online event, because they will surely ruin the entire presentation and leave your audience unimpressed.

Also, it's important to plan your webinar well in advance: have a smooth flow of slides, various useful content that will help convert leads into customers or engage bloggers, and also practice what you'll say with friends or your boss. This way, if problems do occur with your equipment once you're live, you'll still be able to keep the audience engaged.

Part of the preparations is researching your topic, like I mentioned below, it’s important to give your audience valuable content. Now, valuable content takes you researching your topic and giving your audience the value they deserve, with up to date information and more.

 Don't forget: everything goes wrong when you least expect it, so even if it doesn't happen to you, it can easily happen to someone else – which is why you need to always be prepared for anything.

3. Prepare your visual branding

People retain more information if it’s in the form of visuals. To build your brand image and build stronger relationships with your audience, it’s important to have your brand clearly displayed on your advertising and during the webinar.

Doing this will help your brand stand out. Your audience will get used to seeing your brand on your presentation and grow to trust it and have a meaningful connection with it.

Some tools like LiveWebinar gives you grate branding options to use. For example you can customize your email communications before the webinar, webinar waiting rooms, your presentations and even your follow up emails.

4. Use your analytics to understand your audience

With so much traffic coming to your webinar, you might be tempted to just throw up a welcome page and ask people to sign up. Don't. It's not enough. You need a strategy that tells you who they are and what they're looking for. That's why it's essential to use analytics tools to determine where all of your traffic is coming from and where it's going.

From number of visitors to webinar to whether it was a paid or free seminar, you should certainly be using these kinds of information on an individual basis. It all ultimately boils down to being able to draft better content for more views and sign-ups, most people tend to ignore this key point.

One of the best things about webinars is that they can be a great way of growing your online audience. Not only do they allow your fans or users to easily interact with you and your brand, but they can also give you a wealth of performance stats concerning who exactly is interacting with you in the first place.

It is the one thing in your marketing strategy that will help you see a broader picture of your campaign and who is receiving it. It give you actionable advice and a deeper insight into exactly what is working, who it is working for, and why.

5. Don’t make it too long

We have discussed information retention, it is also influenced by attention span for people. Not many people have the time to sit for hours listening to a webinar. Keeping it short and clear to the point will get you results.

A Studies have shown that though most webinars are 60minutes long, more than 80% of attendees prefer webinars that are under 45 minutes.

Additionally, studies have shown that most viewers drop off at the 15minute mark.

So, make your webinar short, precise to the point, and make your pitch while attendees are engaged. This way you will create maximum impact and not lose your audience.

6. Promote you webinars well

Webinars are an important tool for companies wishing to connect with their customers and business partners. However, presenting a webinar without significant success is not enough.

It is necessary to communicate the upcoming webinars to users and offer them a link that will lead them straight to your site so they can register. That is why it is essential to analyze how the time, day and even the date of the announcement influence presentations and focus on the elements that are most likely to lead users to participate.

When you do this you will create or get a more impactful attendance and grow your audience even more, giving your webinar a chance.