The List of Email Marketing Statistics for 2024

Email marketing is one of the oldest and most effective messaging channels, which means it can still bring your business great leads and sales.

Have you ever thought about including email as a part of your marketing strategies? In our opinion, everyone should. Email marketing campaigns receive high conversion rates, help build loyalty, and boost sales time and time again.

Curious about the benefits of sending out an email newsletter? Wondering how to craft the perfect message with the right offers? No worries.

We’ve put together this list of amazing email stats and statistics for the year 2022 that can prove just how profitable (and effective) email marketing can be.

General Email Marketing Statistics

  • According to Statista, The global e-mail marketing market was valued at $7.5 billion in 2020 and is expected to reach $17.9 billion by 2027.
  • There are 4 billion daily email users. This number will go up to 4.6 billion by 2025. (Statista, 2021)
  • More than 306 billion emails are sent and received each day. (Statista, 2021)
  • Active email accounts surpassed 5.6 billion in 2019. (Statista, 2019)
  • Only 64% of small businesses use email marketing to reach customers according to Campaign Monitor
  • For every $1 spent, email marketing generates $42 a high return on investment of 4200%
  • About 1 in 5 email campaigns is not optimized for mobile devices.
  • According to statistica, 66% of marketers believe AI is a way to optimize send times.
  • Email marketing is 40% better at converting than Facebook and Twitter.

B2B Email Marketing Statistics

Perhaps email marketing’s biggest selling point is its potential to convert. Businesses of all sizes use this form of marketing because, well, it works!

Here are some interesting statistics on the widespread popularity of email marketing that prove just how effective it can be for driving relevant sales activity.

  • About 93% of B2B marketers use email channels for distributing content according to CMI.
  • 81% of B2B marketers say email newsletters are the most used form of content marketing.
  • Email marketing is at the top of 87% of marketer’s top organic distribution channels.
  • Email engagement is a top metric to track according to 90% of content marketers.

B2C Email Marketing Statistics

Customer email preferences are changing. B2C e-commerce, and consumer goods and services companies are taking a personalized approach.

It’s now a normal practice to personalize emails based on past purchase behavior. Here are some, interesting statistics that talk about the impacts of this new marketing strategy

  • According to a recent study, companies that personalize emails are 32% more likely to see a conversion than those that don’t.
  • A study by statistica revealed that 45% of internet users avoid opening emails from unknown senders.
  • About 8 in 10 people will open a welcome email. This generates 4x more opens and 10x as many clicks as other emails.

Email Mobile Optimization Statistics

For all the praise email marketing campaigns have received, some marketers still underestimate the importance of mobile optimization.

When you consider that a high number of subscribers check their emails from mobile devices even when they’re at work it is easy to see why mobile optimization is so vital to the success of your email marketing campaign.

If you aren’t optimizing your email newsletters for mobile devices, your subscribers could be losing interest. At least that’s the conclusion of a 2016 report by Litmus which surveyed 654 people.

  • Smartwatch has revealed that 81% of people check their email on their smartphone.
  • 88 % of smartphone users check their inbox on their phones.
  • 42.3% of email recipients delete email messages if they are not optimized for a mile.
  • 73 # of Gmail users are using their mobile devices to access their email
  • A mobile offer is 10x more likely to be used than in print.

Improve your email marketing efforts

When it comes to email marketing, it’s not just about getting your message across. It’s also about delivering that message promptly.

Don’t waste your time and money on poor deliverability and bad campaign results. You can use email marketing tools to send targeted, dynamic emails with the right information at the right time.

To put it simply, there’s no question that email marketing remains an important element to any lead-generation campaign. If you aren’t using it and your competition is, you run the risk of being left behind and falling way behind in the race to acquire new customers.

author avatar
Nonofo Joel
Passionate blogger with expertise in Branding, Website Design, Content Marketing and SEO. Engaging content, unique perspective, and over a decade of experience. Join me on Global Tech Stack for captivating insights, reviews and inspiration.