How to Optimize Images for Performance and SEO with Imagify

Getting your Trinity Audio player ready...

If you are a beginner in the space of website design, you may be uploading large images to keep them at high resolution for your visitors. This unfortunately hinders your website from loading fast and will result in you loosing your website visitors before they connect with your brand. According to HubSpot, Website conversion rates drop by an average of 4.42% with each additional second of load time between seconds 0-5. This is why its important to optimize images for your website.

When it comes to running a successful website on WordPress, optimizing images is essential. Images will be some of the most significant contributors to the overall load speed of your site, so implementing performance tips can have a dramatic effect.

To make images load faster on your website, you could reduce them to a smaller file size. But, there is another option that makes it easier and much faster. That is using Imagify to optimize your images. This is because image compression using Imagify has an option of using next-generation formats such as WebP, AVI over JPEGs and PNG. They do a better job at providing compression without compromising quality as much as JPEGs usually do.

To help optimize your images on WordPress for the best possible speed and performance, let's look at how you can go about optimizing your website images for fast loading speeds of your site using Imagify.

What Does It Mean to Optimize Images?

You may be wondering, What is Image Optimization? Optimizing images is essential to create an optimal experience for web page visitors. Image optimization can help speed up the loading time of a webpage, making it easier and faster for users to access content.

This image optimization process involves decreasing the file size of images without sacrificing quality. Depending on the type of image, organizations may utilize lossy or lossless compression techniques to reduce file sizes accordingly.

Lossy compression looks at an image and removes parts of it that are “invisible” to the human eye. While this helps speed up website loading times, care must be taken so as not to reduce too much detail from an image, otherwise, the quality will suffer.

Lossless compression techniques involve compressing data in such a way that no information is lost. The original image remains intact but with reduced file size. Whichever method chosen for optimization, both can lead to dramatically quicker page load speeds once implemented properly.

Optimizing images goes beyond simply resizing them. File squeezing and proper formatting should also be done. This results in improved user experience due to sped up access for users visiting websites and online pages on various devices.

Why you Should Optimize Your Images?

Optimizing images for your website is comes with many benefits. Here are some reasons your should optimize your images:

  1. Improved Loading Speed: Large, unoptimized images can significantly slow down your website's loading time. Slow-loading websites frustrate users and can lead to a higher bounce rate. Optimized images load faster, providing a better user experience and potentially improving your website's search engine rankings.
  2. Bandwidth Conservation: Optimized images consume less server bandwidth. This is crucial if you have limited hosting resources or if you're on a shared hosting plan. By reducing the data transmitted, you can save on hosting costs and ensure your website remains accessible during traffic spikes.
  3. Mobile Responsiveness: Mobile devices have smaller screens and slower connections compared to desktops. Optimized images are lighter and load faster on mobile devices, ensuring a seamless experience for your mobile visitors.
  4. Performance in Search Engine Optimization (SEO): Google and other search engines consider page loading speed as a ranking factor. Faster-loading websites are more likely to rank higher in search results. Optimizing images can contribute to overall page speed, benefiting your SEO efforts, especially with NexGen image files.
  5. Great User Experience: A fast, responsive website with optimized images enhances the user experience. Visitors are more likely to engage with your content, stay longer on your site, and convert into customers or subscribers.
  6. Reduced Bounce Rate: Slow-loading websites often lead to a high bounce rate, where visitors leave your site quickly. Optimizing images can help reduce bounce rates and keep visitors engaged.
  7. Accessibility: Websites with optimized images are more accessible to people with slower internet connections or limited data plans. By making your website accessible to a wider audience, you can reach more potential users.
  8. Compatibility: Some older web browsers and devices may struggle to render large images efficiently. Optimized images are more likely to display correctly across a wide range of devices and browsers. Using a plugin like Imagify helps you feed browsers their preferred image file types.
  9. Reduced Use of Storage Space: Optimized images take up less storage space on your web server, allowing you to store more content and media without constantly expanding your hosting plan.
  10. Cost Savings: Reducing the size of your images can save you money on storage and bandwidth costs, especially if you're on a hosting plan with data limits or overage charges.

How To Optimize Images for Web and Performance? Using Imagify

Here are 4 Quick ways you can optimize your Images using Imagify

1. Compress Your WordPress Images Using the Imagify Plugin

Imagify Image Optimizer is a popular WordPress plugin that allows webmasters and digital marketers to speed up their website by automatically optimizing images.

With more than 600,000 active installs, it enjoys an excellent rating of 4.4 out of 5 stars and contains numerous noteworthy features, such as auto-optimization, image backup, online app integration, and premium plans. The free version offers basic features for operating small websites while the paid plan costs $9.99 per month which unlocks additional tools for bigger corporate sites.

Primarily developed to decrease page loading times and reduce server resource usage, Imagify has become increasingly popular over the years among professional webmasters who are looking to make their website faster and more efficient without any technical expertise.

Some of its core capabilities include automated uploading of images in different formats (JPEG, PNG or GIF) while applying advanced image compression techniques like auto-resizing and lossy optimization on each image file at the same time. Additionally, users have the ability to backup original images at every stage to ensure no quality is lost during optimization sessions.

How do I set up Imagify on WordPress?

Here is a short Installation guide to get started with the Imagify plugin

  1. Go to you administration area in WordPress Plugins > Add.
  2. Search for Imagify using the search form
  3. Click on Install and activate the plugin.
  4. Optional: find the settings page through Settings > Imagify.

Note: All Imagify plans start as a free account which gives you 20MB plan which you can use on an unlimited number of sites. Check out our Imagify review to get more details on the image compression software tool.

2. Resize Images on the Imagify Website

Resizing images for your WordPress is an essential part of optimizing your blog or website for performance. By resizing your images, you can reduce their file size and loading times which helps to improve page speed. This feature is built into the WordPress core, so all you have to do is select a few settings to get started.

By default, WordPress uses four different sizes for each image you upload: thumbnail (150 x 150 pixels), medium (up to 300 x 300 pixels), large (up to 1024 x 1024 pixels). You can quickly adjust the size of an image by selecting one of these options from the Image Edit menu.

This will help decrease the overall weight of every image on your site, allowing it to load faster with improved performance. If you need differently sized images for different purposes such as thumbnails in post listings or banners for promotional use, this makes it easy and efficient to produce them while still optimizing for performance.

One of the sizes I have seen works well for images is 1920 x 1080 pixels. It does not give you problems for when google crawls your website. You can use tools like Adobe illustrator or photoshop to resize the image before loading them on to your website or on Imagify to optimize them.

3. Convert Images to WebP for Superior Image Compression

You can optimize your images further with Imagify. Imagify allows you to convert your images to next-gen formats like WebP. WebP offers better image compression and quality, resulting in faster loading times for your website. By using the Imagify plugin, you can save time when converting images to next-gen formats.

Imagify makes WebP compression and conversion incredibly easy. If you enable the "Create WebP versions of images" option, optimized images will automatically be converted to WebP. It's as simple as that! With this top WebP plugin for WordPress, you can quickly start using the convert WebP feature.

Imagify is capable of displaying WebP images on the front-end. However, since not all browsers support WebP, Imagify provides optimized versions of both the original format images and the WebP versions. If a visitor's browser supports WebP, Imagify will serve the WebP versions; otherwise, it will serve the other optimized format.

Imagify offers WebP conversion for all image formats, providing optimization for gif, jpeg, and PNG images. WebP is considered a superior replacement for these formats.


Starts with a Free Plan

An easy to use re-sizing and image compression tool to optimize foe SEO.

Imagify is The Best Image Optimization Plugin for WordPress

Imagify is a great plugin for those trying to utilize image compression on their WordPress site. It provides easy installation and configuration, allowing both newbies and experienced users to quickly and easily employ the benefits of image compression on their site. We have been using Imagify for years now and have enjoyed the size reduction of our images and conversion to NexGen image formats.

We firmly believe that any type of website greatly benefits from image compression, and it becomes especially beneficial when combined with constant content or page creation.

Imagify is an excellent choice as it has a convenient interface and simple configuration options, leaving no one in the dark regarding understanding how to implement this tool properly across their website. Due to these reasons, we would highly recommend Imagify as an optimal choice when looking for quick image compression results on your WordPress site.

author avatar
Nonofo Joel
Passionate blogger with expertise in Branding, Website Design, Content Marketing and SEO. Engaging content, unique perspective, and over a decade of experience. Join me on Global Tech Stack for captivating insights, reviews and inspiration.