BUTTONThe Best Landing Page Builders

The Best Landing Page Builder Software for 2024

Landing pages offer great opportunities for businesses due to how effective they are for converting visitors into customers. Finding the right landing page builder however can be difficult. This article outlines the best landing page builders, their stand-out features and prices. Choose a landing page builder that offers everything you need.

Offers an extensive library of landing page templates for you to choose from.


LeadPages offers a lot of features including dynamic text replacement, & CRMs.


A free landing page builder with inbuilt CRM and marketing automation tools.


Unbounce is one of the best landing page builders in the world today with great features.

Landing pages are the most important part of any marketing campaign. That is because they are the gateway to your site or blog. If you don’t have a good landing page, then you won’t be able to promote your business effectively.

Landing pages are web pages that appear at the top of search engines, social media sites, email newsletters, etc. Once someone lands on these pages, they usually want to take action. For instance, signing up for a free trial, downloading a white paper, buying a product, subscribing to a newsletter, etc.

Landing pages are the most effective way to sell your product or service. To succeed in generating leads, you need to invest time and effort into creating high-quality landing pages. They are used to entice your visitors to take action and shared their email addresses as a way to capture new leads, build an online following, and generate sales.

There are hundreds of tools you can use to build your landing pages out there that claim to be the best. Which one should you choose?

This article outlines the best landing page builders, their stand-out features and prices.

1. Swipe Pages

Swipe pages landing page builder

Swipe pages is the best-to-use landing page builder tool that allows you to create fast, functional, and responsive web pages quickly.

They offer an extensive library of landing page templates for you to choose from alongside a user-friendly drag and dropping interface. Because mobile responsiveness and web page speeds are a must for any landing pages that you create, Swype Pages focuses exclusively on making certain that your users get an optimal experience on any type of device they're using.

This increases your website’s conversion rate and decreases its bounce rate. They're also useful for telling your story in a full-browser environment. With Swipe Pages, you can easily create landing pages without having to worry about programming, images, or hosting your own site.

Swipe Pages is an excellent choice for those who want to take full advantage of the features offered by their platform but don't want to have to worry about coding, image compression, or secure hosting. The pages landing pages load fast because they have AMP-enabled, to reduce bounce rates and boost lead conversion rates.

Key Features

  • Drag and drop editing allows you to build your landing pages easily and fast.
  • 40+ pre-built landing page templates optimized for conversion for different use cases. Also 80+ blocks are included making your designs even easier to create.
  • Custom domain, Hosting, CDN, and Free SSL provided on AWS and Digital ocean cloud servers to create a great user experience.
  • You can maximize conversion rates using Smart Pages and AMP pages for fast load times and better returns on ad spend.
  • A/B testing and analytics allow you to track your pages’ performance so you can improve them to convert better.
  • Send your leads directly to your favorite marketing automation tool like Hubspot, and MailChimp, Zoho, to start building meaningful relationships.
  • Zapier integration and Webhooks allow integrations and notifications to be sent by third parties.
  • Live chat support, in-app knowledge base, and email support available and also 365days priority support available through live chat


Swipe Pages comes with a 14-day free trial so you can try it out before you buy. After the trial, they have both monthly and annual pricing available. Pricing plans start from $29/month to $119/month for the agency plan.

2. Leadpages

Leadpages landing page builder

If cost is your main concern, then Leadpages might be a good choice for your business. However, don‘t be fooled by the cheap pricing plans; they’re not any less feature-rich than their more expensive counterparts. Leadpages offers a lot of features including dynamic text replacement, CRMs, and email integrations. Some of the best content management systems include over 160 pages, and the creation of unlimited mobile-friendly pages.

Their page editor is more difficult than other page builders. Their finished pages do not look as good as those made by Instapage or Unbounce.

Their features include: A/B testing to maximize conversion, Integrations with WordPress, Mobile-responsive templates, Social media integrations. They also offer plugins for form creation and page design

Leadpages landing page builder pricing


Their standard plan goes for $25/month, the pro plan for $48/month, and the advanced plan for $199/month. They also offer a 14-day free trial. Landing pages, pop-ups, Facebook ads builder, SEO functionalities, mobile responsive landing pages, and other features are included in all plans.

3. Unbounce

Unbounce landing page builder

Unbounce is one of the best landing page builders in the world. Over 1,500 brands use it to create optimized landing pages that convert mоrе рrоsресts іntо leads and sales. They offer impressive features that help you to quickly buіld, publish аnd tеst уоur оwn lаndіng раgеs, рорuрs, and sticky bаrs. With Unbounce you do not need any coding knowledge.

Unbounce offers an easy to use drag-and-drор editor, over 125 mоbіlе-rеsроnsіvе tеmрlаtеs, and dynamic keyword insertion for SEO campaigns. Dynamic keyword insertion allows you to replace the keywords of your landing page according to the user’s search queries.

Unbounce integrates with top marketing apps like Zapier, HubSpot, Salesforce, Marketo, Campaign Monitor, MailChimp, and WordPress to name a few.

Unbounce landing page builder pricing


You can get started with a 14-day free trial so you find your way around the platform and if it’s the best fit for your business. Otherwise, their paid options start from $90/month for up to 500 conversions and 2000 visitors a month on 1 domain. If you are looking to get more from Unbounce you can pick their accelerate plan for up to 2,500 conversion, and up to 50,000 visitors on 10 domains. With the accelerate plan, you also get AI-powered optimization to get 30%m more traffic.

4. Uсrаft

Ucraft website and landing page builder

Ucraft is an easy-to-use landing page builder that allows you to create stunning web pages without any coding knowledge. Drag and drop editor lets you design your site easily by simply dragging and dropping blocks of content into place. Logo maker makes it possible to create professional logos quickly and easily. Other features include responsive templates, SEO optimization, social media integration, and more.

Ucraft is not just a landing page builder it is a website builder for anyone looking to create a professional website. They offer responsive and mobile-friendly templates to work with including eCommerce and blogging tools. You also get a free domain name with all of the annual plans.

On top of these great features, Ucraft allows integration with essential tools, such as Google Analytics, and intercom. You also get free add-ons to customize templates to your preference.

Ucrat pricing plans


You can start with the free plan for a free website and free landing pages and comes with limited pages and basic features. The next tier after free the Pro Website package for $10/month, the Pro Shop is $21 per month, and the unlimited plan comes at $69/month. These prices are for when paid annually.

5. Іnstараgе

Instapage is a great landing page software for everyone who wants to create stunning landing pages without coding. With over 200 responsive templates, you don‘t need to code HTML or CSS to make your landing page stand out.

This tool allows you to create landing pages easily without any coding knowledge. Drag and drop elements to add content to your page. Their Enterprise plan offers integrations with tools like WordPress, MailChimp, Salesforce, and HubSpot. This can be great for increasing conversion directly from your website and building customer relationships.


The Instapage Core plan goes for $99/month and offers standard features like post-click experience creation, responsive pages for all devices, and analytics suite, and a robust integration ecosystem.

You can get a quote for their Enterprise package which has more advanced features, such as a personalization experience manager, Enterprise-Level security features, and more.

To try Instapage you get a 14-day free trial that allows you access to all the features of the Core plan.

6. НubЅроt

НubЅрot is one of the most respected names in the world of Saas and B2B marketing. It offers a variety of marketing services including a CRM tool, a sales tool, and a landing page tool. HubSpot is a one-stop-shop. HubSpot lives up to its reputation by offering feature-rich, easy-to-use, and substantially powerful landing pages. The software suits every need and is sufficient for a lone user, large teams, or agencies alike.

HubSpot’s landing page builder comes for free with a free CRM to build your landing pages and capture leads for your business. It has all the free tools you need to run a basic marketing campaign. With HubSpot's free CRM you get a landing page builder, a form builder, email marketing, an ad management tool, and a free CRM. If you’re a small business on a tight budget, these tools will help your marketing get off the ground.


HubSpot’s free plan comes with free landing pages, free CRM, and sales tools like live Chat integration on your website.

HubSpot's starter plan goes for $50 per month fоr ассеss tо 1,000 соntасts, you can get the starter bundle for a $50/month price tag for access to Starter CMS, Marketing starter, sales starter, and Ops starter. This will remove HubSpot branding from your forms and landing pages, and give you access to more marketing and sales tools including a website hosted on the HubSpot CMS.

7. GetResponse

Build Your Email List Faster with Lead Magnet Funnels

GetResponse is an all-in-one marketing platform that allows you to build landing pages and helps you with your email marketing and marketing automation. The beauty of it is you can run an email marketing campaign and capture leads all in one place using their landing page builder.

Building a landing page on Getresponse is simple. Another thing that puts get a response in the minds of its users is that you get multiple tools at a single price point. However, the landing page builder is not the primary tool, which might have its downsides. They have also incorporated website builder tools to complete their marketing automation offer.

Their landing page builder is a built-in, easy-to-use editor and it places sticky sign-up forms from the bottom to the top edge of your landing page to convert your leads. It's also mobile-friendly with over 5,000 Shutterstock images

Make use of Getresponse’s great customer service to get your business online and start generating leads for your business.


Their basic plan goes for $15 per month and their plans go up to  $1,199/month for the Enterprise plan. GetResponse also offers a 30-day free trial.

8. Lаndіngі

Landingi landing page builder

Landingi is a complete landing page solution for small business websites. It has been used by over 4,500 companies, including the giants such as PayPal and Sony Music, which further vouch for its credibility. You can easily create your custom landing pages with Landing.io by using their drag-and-drop editor. With this automated landing page creator, you can create, publish, and optimize your landing pages easily.

Landingi also has a lot of useful features, including a drag and drop editor, over 100 responsive templates to increase conversions, marketing support, and more. Overall, Landingi has a lot of similarities to Instapage, you may however need a higher tier plan to match what Instapage offers.


Landingi landing page builder pricing

Landingi’s starter Core plan goes for $29/month, the Create plan is $45/month, Automate is $59/month, and the Suite plan is $209 per month. With all plans you can start with a 14-day free trial. no credit card is required.

All plans include features, such as unlimited landing pages, technical support, AWS cloud hosting, drag and drops landing page builder, and more.

What is a Landing Page Builder?

A landing page is just a single web page with one call to action (CTA). Usually, it contains a signup form, offers, or a contest. Your landing page is the place where visitors land when they arrive at your site via organic search results or when they click on an advertisement from Google or another advertising platform. They're most often used to generate leads for specific businesses that have purchased the ads.

A landing page builder makes the landing page easy to use and intuitive for visitors. Furthermore, they help marketers create targeted, customized landing pages with attractive templates that nudge the visitors and convert them to leads. The ultimate aim of landing page builders is to create optimized landing page templates that can help drive customers down the sales funnel. They're designed to be easy to navigate and convert quickly.

What Should You Look For in a Landing Page Builder?

A landing page builder should have an easy-to-use interface that allows users to create their own pages without having to learn any coding language. A good landing page builder should allow users to drag and drop elements onto the page, add text boxes, images, videos, etc., and build a beautiful landing page without needing to know how to code.

Make sure that the landing page builder has professional-looking templates. A good landing page builder will have a variety of professionally designed templates for you to choose from. Templates that look like they were made by amateurs or children will not help you sell your product or convince your audience to take action.

First, you'll want to ensure that your landing page builder has A/B testing capabilities. This will allow you to test different elements on your landing page and see how they perform before sending them out into the world as part of an ad campaign or other marketing effort

Second, make sure that the landing page builder is optimized for mobile devices and has responsive templates. This means that the layout adjusts automatically based on the size of the screen being used. So if someone is using a mobile phone, the layout will adjust accordingly. The last thing you want is an unresponsive design that doesn't fit well on smartphones or tablets.

Third, make sure the landing page builder integrates with third-party apps like MailChimp, HubSpot, or Salesforce. This will allow you to easily send out emails or export customer information into other programs without having to build everything from scratch.

Finally, if possible, look for a builder that offers multiple-user accounts so that more than one person can work on building out a website at once without having access issues or getting in each other's way.

What Are The Benefits Of Using A Landing Page Builder?

Here are some of the many benefits of using landing page builders:

  1. Landing pages are extremely useful for any business that wants to drive traffic to its website. They can help your company gain exposure and increase sales. Landing page builders allow you to create landing pages without needing to know how to code. This means that anyone can use them, regardless of experience level.
  2. Landing page builders make creating landing pages easy and fast. You don’t have to spend hours trying to figure out how to build a landing page from scratch. Instead, you can simply choose a template that best suits your needs and start building.
  3. Landing page builders are incredibly flexible. With these tools, you can easily change the layout of your landing page at any time. If you want to add a different image, remove some text, or even move things around, you can do this with ease.
  4. Landing page builders save time. When you use a landing page builder, you won’t need to spend hours designing a landing page from scratch, saving you valuable time.
  5. Landing page builders offer great value. These tools aren’t just free; they come with tons of features and options. Some even include e-commerce functionality, making it easier than ever to sell products online.
  6. Landing page builders are easy to use. Landing page builders are designed to make it simple to create landing pages. Also, there should be no complicated steps involved, meaning that anyone can use them.

Summary: The Best Landing Page Builders

There are many landing page builders to choose from, so you can be sure to find a tool that is right for you. However, some of them may not be as suitable for certain businesses as others, if they don't provide lots of features or charge an expensive subscription fee.

If your business requires a lot of specific features in a landing page builder, it is worth paying more to access the best one. In the end, the right tool will give you everything you need to create high-converting pages with ease.

While there are many good options for landing page builders, it all comes down to what you need for your specific business. If you're looking for something simple and affordable, LeadPages may be the best option for you.

Alternatively, if you want a lot of control over your landing page without much effort, Instapage is going to be a great fit. Whatever you decide, just make sure that the landing page builder you choose is compatible with all of your current marketing tools so that it's easier to access your various analytics and other business data.

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Nonofo Joel

Passionate blogger with expertise in Branding, Website Design, Content Marketing and SEO. Engaging content, unique perspective, and over a decade of experience. Join me on Global Tech Stack for captivating insights, reviews and inspiration.

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