The Best Lead Capture software

The Best Lead Capture Software for use in 2024

Lead-capture software helps companies identify potential prospects and collect contact information. This data can then be used to nurture relationships with customers and generate additional leads. We’ve compiled a list of the best lead capture software available today. Read on to see why they’re so great!

The best way to capture leads is to make sure you are capturing them correctly. There are several ways to do this, including social media marketing, email marketing, telemarketing, outbound calling, and more. In fact, there are dozens of different methods to find and win new customers. But what about those leads that don’t convert into paying customers? They go uncollected, and that’s where lead capture software comes in.

Lead-capture software helps companies identify potential prospects and collect contact information. This data can then be used to nurture relationships with customers and generate additional leads. If you want to improve your conversion rates, start collecting customer information today.

There are hundreds of lead capture tools out there. Some are free, some cost thousands of dollars. Which ones are worth investing in?

Let’s take a closer look at the best lead capture software options compared.

What is The Best Lead Capture Software?

There are many lead capture software options out there. Some are free, while others charge money. Here are our picks for the best lead capture software solutions.

  1. HubSpot Marketing Hub
  2. Landingi
  3. Aweber
  4. Ortto
  5. WhatConverts
  6. Lead Retrieval Software
  7. SendX

1. HubSpot Marketing Hub

Hubspot lead capture software

The HubSpot Marketing Hub is a comprehensive marketing solution designed for small businesses and enterprise business alike.

With it, you'll get everything you need to grow your brand, including email marketing, social media management, lead generation, analytics, CRM integration, landing pages, and much more. You can even manage multiple clients from one account.

HubSpot is a leader in marketing software. More than 52,000 people from more than 100 countries use its award-winning products, tools, and support to help them attract, engage, and please their clients.

HubSpot Marketing Hub Key Features

Here is what you can do with the HubSpot lead capture software:

  • Get a completely unified data capture which allows you to share data across all department with automatic storage of data into the HubSpot CRM for easy access to customer facing teams.
  • Easy segmentation and growth of your customer database by using HubSpot forms with over 1000 different data input types. Also allows you to segment your lists as per the forms you create.
  • Lead scoring and prioritization so your sales team knows exactly where your lead is in the buyer's journey.
  • Use the HubSpot email builder (drag and drop functionality) to create attractive and engaging emails to keep your prospects up to date.

HubSpot Marketing Hub Pricing

Hubspot email marketing pricing

The HubSpot lead capture software is available in the free version of the full HubSpot Marketing Suite. You can try the pro version of the software completely risk-free for 30 days for more advanced features.

The prices for marketing Hub start from $45/month for the starter CRM suite giving you access to more marketing hub starter, CMS starter, sales hub Starter, service hub starter and operations hub starter.

2. Landingi

Landingi lead generation software

Landingi makes it easy to create beautiful landing pages without having to code. Landingi is a marketing and Lead Management Software Platform designed to help you build and manage your entire digital marketing funnel.

From campaign creation to lead generation to lead nurturing to lead scoring to lead management to lead qualification to lead routing to email automation to reporting and analytics - we've got you covered.

We're here to make sure you don't have to worry about building, launching, optimizing, managing or measuring your marketing funnel. We do that for you.

With Lindingi's drag & drop builder, you can quickly design professional looking landing pages. We've got everything you need to make sure your visitors convert into customers.

Landingi Key Features

Here is what you can do with the Landingi lead capture software:

  • A drag and drop landing page builder allows you to also create pop ups, and thank you pages to generate and drive high quality leads. This way you can grow your email list, offer lead magnets like eBooks and free webinars and collect leads in one place.
  • Personalize your forms to fit your brand using the form builder and make it easy for your prospects to share just the information you need.
  • Email autoresponders added to forms to ensure you land on your lead's inbox and have a working and effective lead generation strategy.
  • And intuitive and easy to use interface you can use to build pages without coding
  • Easy to publish pages and popups forms in a few clicks.
  • You get over 400 templates for landing pages and popups to make it easy for your to get started quickly.

Landingi Pricing

Landingi landing page builder pricing

Landingi offers 4 pricing plans, the core for people starting in lead generation for $29/month when billed annually, the create for $65/month when billed annually for small businesses to build high converting lead generation campaigns.

The Automate plan is for marketing pros to build lead generation processes and automate them to boost conversions in all stages of the buyer's journey and goes for $89/month billed annually.

If you are an agency, or looking to resell Landingi the Agency plan is the best option for you to launch offers and scale your customer service for $109/month billed annually.

3. Aweber

Aweber email marketing and lead capture software

Aweber is a powerful web-based email marketing software that helps you manage your entire email campaign. You can easily add contacts, set up autoresponders, track opens and clicks, and even segment lists based on interests and demographics. With Aweber, you can automate your email campaigns and grow your subscriber base effortlessly.

You can use Aweber to send out newsletters, promotions, announcements, surveys, offers, etc., to your customers. You can also use it to send bulk messages to your clients.

The best part about Aweber is that it is completely free. There are no hidden fees or charges. Plus, there are no contracts to sign. So, you don't have to worry about paying monthly subscription fees.

With Aweber, you'll never miss a beat. You can monitor everything related to your email campaigns - including open rates, unsubscribe requests, bounces, complaints, and more. And you can access all of this information via the Aweber Dashboard.

Aweber Key Features

Here is what you can do with the Aweber email marketing and lead capture software:

  • Connect with Facebook to collect leads from your page visitors and fans
  • Integrate with WordPress landing pages and collect emails from people commenting on your content.
  • Allows you to connect with Shopify to drive email campaigns to leads who have not bought or run abandoned cart email campaigns.
  • Generate and capture leads from Etsy and run campaigns to drive sales.
  • Lead management through segmentation.
  • Create landing pages using already available templates to grow leads and improve your lead capture efforts.

Aweber Pricing

Aweber email marketing and lead capture software pricing

Aweber allows you to get started for free by creating an account to allow you 500 email subscribers 1 landing page, 1 email automation, web push notifications using the drag and drop builder, signup forms to capture leads, and ecommerce functionality.

For more advanced features like unlimited email lists, advance email automation, and more webpage and sales tracking and A/B testing starting from $16.15 per month when billed annually.

So, what are you waiting for? Get started today and start growing your business.

4. Ortto

Ortto customer data capture software

Ortto is the lead-driven growth engine that empowers businesses to acquire and retain customers. Since 2015, Ortto’s software has been used by over 10,000 companies around the world, including some of the most well-known brands like Airbnb, Uber, Lyft, and Spotify.

The company offers a cloud-based solution that enables companies to collect, organize, analyze, and act upon customer data across multiple channels and devices. With Ortto, you can easily build custom marketing programs, increase conversion rates, and improve overall customer experience.

Ortto Key Features

Here is what you can do with the Ortto lead capture software:

  • Design beautiful popups, notifications, bars, and banners to capture leads through emails you can use in email marketing and lead maturing.
  • Create and share messages with images, video and rich text to encourage leads to opt in
  • Target the right customers by geographical location
  • Use countdown timers to create urgency for your prospects to signup.
  • Use lead magnets to drive lead conversions from web traffic.
  • You can turn website traffic to leads in just 3 steps.

Ortto Pricing

Ortto customer data capture software pricing

To get the Ortto data platform, customer journeys, analytics and customer support for (24hrs a day between Monday and Saturday) you can opt for the professional plan for 5, 000 contacts so you can deliver personalized messages to your prospects. This plan goes for $99/month and allows for cancellation any time.

Start with a 14day free trial to Ortto a try.

5. WhatConverts

Whatconverts lead capture software and tracking fro agencies

WhatConverts is an all-in-one solution for tracking conversions and measuring conversion rates. This tool helps marketers understand how well their campaigns are converting into sales. You can use it to measure lead generation, site traffic, social media activity, email marketing, mobile app installs, and much more.

The software gives you access to real-time data about your campaigns and provides detailed reports that help you optimize your efforts. With WhatConverts, you can see how many people clicked on your ads, where they came from, what keywords they used, and whether they converted or bounced off. You can even segment your audience based on demographics, interests, behavior, and location.

You can set up goals for each campaign, view performance over time, compare different channels, and analyze the impact of changes. For example, you can easily find out how many visitors come from Facebook vs. Twitter vs. another channel. And you can see how many visits convert into leads, signups, purchases, etc.

With WhatConverts, you don't need to hire expensive consultants to run A/B tests or do complicated analysis. Instead, you can simply use the software to monitor your campaigns and make adjustments accordingly.

WhatConverts Key Features

Here is what you can do with the Ortto lead capture software:

  • Design beautiful popups, notifications, bars, and banners to capture leads through emails you can use in email marketing and lead maturing.
  • Create and share messages with images, video and rich text to encourage leads to opt in
  • Target the right customers by geographical location
  • Use countdown timers to create urgency for your prospects to signup.
  • Use lead magnets to drive lead conversions from web traffic.
  • You can turn website traffic to leads in just 3 steps.

WhatConverts Pricing

Whatconverts lead capture software and tracking fro agencies pricing

WhatConverts pricing plans start from $30/month for the plus plan to start tracking calls, forms and chat. This comes with campaign tracking and keyword reporting.

Agency plans are also available.

Start with a 14day free trial to WhatConverts a try.

6. Agile CRM

Agile CRM lead management software

Agile CRM is a cloud-based customer relationship management (CRM) solution designed for small and midsize businesses. It offers contact management, telephony tools, appointment scheduling, marketing automation, project management, and reporting.

The software was developed by the same team that created's flagship product. The company has raised more than $1 billion in venture capital funding since its founding in 1999.

Agile CRM Key Features

Agile CRMs offer a variety of features including:

  • Contact Management - Agile CRM provides a robust contact management tool that allows you to organize contacts by name, email address, phone number, notes, etc.
  • Telephony Tools - Agile CRM integrates with popular VoIP providers like Skype, Cisco Jabber, RingCentral, Vonage, and more.
  • Appointment Scheduling - Agile CRM enables you to schedule appointments using its calendar feature.
  • Marketing Automation - Agile CRM offers several marketing automation tools such as drip campaigns, social media integration, email marketing, and much more.
  • Project Management - Agile CRMs provide a project management tool that lets you plan, assign, track, and report on projects.
  • Reporting - Agile CRM comes with built-in reports that allow you to analyze data from various sources.

Agile CRM Pricing

Agile CRM lead capture software pricing

Agile CRM offers you their lead capture software for free for up to 10 users with lead scoring, unlimited deals, appointment scheduling, and email tracking. You can also run email campaigns, build forms using their form builder and landing pages.

For more advanced sales, marketing, service features you can opt for a paid plan from starter ($8.99) Regular ($29.99) or the Enterprise (for $47.99/month)

Start with a 14day free trial to Agile CRM a try.

7. SendX

SendX email marketing software and lead capture

SendX is a powerful marketing software solution designed specifically for small businesses. With over 10 million customers worldwide, SendX helps companies manage every aspect of their customer communication including email campaigns, social media management, web forms, landing pages, CRM integration, and much more.

With a simple drag & drop interface, SendX makes it easy to design professional emails, landing pages, and online forms. You can even add custom HTML code directly into your form fields.

The most important feature of SendX is its ability to automate repetitive tasks such as sending emails, creating landing pages, and managing leads. This allows you to focus on growing your business rather than spending hours manually entering data.

SendX Key Features

Here is what you can do with the SendX lead capture software:

  • Build landing pages and forms to capture leads and grow you email list using 50+ templates proven to convert.
  • Tag and segment your contact list to keep your email list organized based on contact behaviors, and custom properties.
  • Advanced automations to remove manual repetitive tasks so your team can focus on closing more sales.
  • Use the drag and drop email builder to create stunning emails for your prospects.

SendX Pricing

SendX pricing

SendX offers unlimited campaigns across all pricing plans, and starts from $7.49/month allowing you o build email lists and run automated email campaigns.

Start with a 14day free trial to SendX a try.

What is Lead Capture Software?

Lead capture tools allow businesses to collect leads through webforms or other methods. They help companies track how many people complete their forms and what actions they take after completing them. There are different types of lead capture software available based on the type of company you run and its needs. Here are some examples:

  • Web Forms Software – This type of software works well for small businesses looking to build up their email list. You simply set up a form on your site, add a short code, and let it do the rest.
  • Landing Page Software – If you want to use a landing page to generate traffic to your site, this is the best option. With landing page software, you can easily create a custom landing page, insert a call-to-action button, and start capturing leads immediately.
  • Email Marketing Software – For larger organizations, email marketing software offers a lot of flexibility. You can send emails to multiple lists simultaneously, segment contacts into groups, and even automate follow-up messages.
  • CRM Software – Customer relationship management (CRM) software provides a central location where you store contact information, manage tasks, and keep records of customer interactions. Some CRMs offer additional features like sales forecasting, reporting, and analytics.
  • Ecommerce Software – An ecommerce solution lets you sell products directly from your website. These solutions often include built-in payment processing options, inventory tracking, shipping tools, and product catalogues.
  • Content Management System (CMS) – CMSes provide a way to publish content on your website without having to learn HTML code. Many CMSes also come with templates that make creating content easy.

Benefits of Using Lead Generation Tools?

Lead generation programs give businesses access to information about their customers that helps them make smarter decisions. They help companies identify problems and opportunities, learn how to improve their products and services, and find ways to increase sales.

In addition to helping you gain insights into your customers' needs and preferences, lead generation programs provide a way to collect contact information. This allows you to nurture prospective leads and convert them into paying customers.

Here are some of the key benefits of lead generation programs:

Better Customer Insight

Lead generation programs give you access into the minds of potential buyers. They provide you with real-time data about who’s interested in your products and/or services. This information allows you to better understand your customer base and create a stronger sales pitch for your product or service.

The ability to see what your customers think about your brand and products/services is invaluable. By understanding where your customers are coming from, you can start to build relationships and develop strategies that will keep them engaged.

You'll know exactly how many prospects you've reached out to, how many have responded, and whether those responses are positive or negative. You can use this information to adjust future outreach efforts.

Higher qualified leads

A strong lead generation program helps build a solid pipeline of quality leads. These leads are ready to buy now, while others are just getting warmed up. You can use this pipeline to nurture prospects over time and close deals faster.

Lead generation software helps companies find the best leads among the sea of potential customers. But how do you know whether those leads are truly interested in what you sell? How do you know whether they're actually qualified buyers?

The answer lies in lead scoring. This process analyzes customer data and identifies the ones who are most like to buy from you. It tracks their engagement, personality traits, and interactions with your brand to determine who's really worthy of your attention.

Calculating lead value allows you to reach out to the best leads faster. You can use it to prioritize your sales team's efforts and allocate resources where they're needed most.

While you're still fresh in people's minds. You can send personalized messages to each individual, too.

Refined and informed marketing tactics

Marketing automation tools are helping businesses collect data about their prospects and customers. This allows marketers to make better decisions about how to reach out to them.

Marketing automation software collects data like email addresses, phone numbers, and social media handles. These pieces of information help companies identify potential leads and customers. Once identified, it's up to the marketer to decide what type of outreach strategy works best.

With powerful analytics reporting, your sales team will be able to track the performance of each campaign. They'll know which campaigns generated the highest quality leads, and which ones didn't work well. If you're looking to optimize your lead generation efforts, look no further than marketing automation software.

Saves time

A lead generation tool helps you find the best leads faster. Instead of spending hours searching for potential customers, you can spend just minutes creating high quality leads. And because it provides you with the most qualified prospects possible, you won't waste time chasing down cold leads anymore.

The tool automatically generates leads based on criteria such as industry, location, product/service, and keywords. Then, you can filter those leads further to ensure that you're getting the exact type of customer you want.

You can use the tool to generate leads for different types of businesses. For example, you could use it to find leads for B2C companies like clothing retailers, restaurants, and travel agencies. Or, you could use it for B2B companies like law firms, accounting firms, and insurance providers.

What types of lead generation are there?

Outbound lead generation refers to advertising or other marketing efforts that generate leads. These include paid ads like Facebook Ads, LinkedIn Sponsored Content, Twitter Promoted Tweets, etc.

Inbound lead generation refers to drawing traffic to your website via things like social media posts, blog articles, email newsletters, etc.

A combination of both inbound & outbound lead generation is ideal. You want to attract people to your website, but you don't want to spend too much money doing it.

Outbound lead generation

Lead generation is one of the most important activities in sales. You must know how to find potential customers and convert them into paying clients. One of the best ways to do this is outbound lead generation. This involves generating leads outside of your organization.

Sales CRM software helps you manage every aspect of your sales process. You can easily view contact information, notes, emails, phone calls, meetings, tasks, etc., and see what stage each prospect is in. You can even set up automatic follow ups based on certain criteria.

Email marketing is another great tool for lead generation. With email marketing, you can automate campaigns and send personalized messages to contacts. You can use it to promote events, special offers, and more.

Inbound lead generation

The term "inbound lead generation" refers to the process of generating leads for salespeople through content marketing. This includes things like blog posts, social media posts, email newsletters, etc. Content marketing is one of the most effective ways to attract potential customers because it provides value to people who are interested in what you offer.

Most inbound lead generation happens over the internet, but there are other methods that work well offline too. For example, you could send out postcards to local businesses or put up flyers in your neighborhood. You might even go door-to-door selling products or offering free consultations.

There are many different types of inbound lead generation.

Some examples include:

  • Landing Pages - A landing page is a single webpage that contains information about your product or service. Visitors land on the page after clicking on a link in an ad or another source. Landing pages are often used for lead generation purposes. They're designed to convert visitors into buyers.
  • Web Forms - Web forms are similar to landing pages, except that they require visitors to fill out a form before being redirected to another page. Web forms are commonly found on blogs and websites.
  • Live Chat Bots - Live chat bots are software programs that allow companies to interact with customers via text messages. These programs are typically integrated with customer relationship management systems. Companies use live chat bots to provide support for their products and answer questions from prospective customers.
  • Surveys - Surveys are questionnaires that ask visitors to complete a short questionnaire. Survey tools are usually hosted on third party sites such as

In Summary: The Best Lead Capture Software

No matter how much traffic you bring to your website, if you don't get leads, it's useless. In fact, some studies show that up to 98% of visitors never buy anything online, even though they've visited a website. This is because most businesses fail to capture those potential buyers' contact information.

A lead capture software not only lets you know how many people are visiting the site, but also helps you capture those people so that you can nurture and convert them into paying customers.

Here we have listed out all the reasons why you must get a good lead capture tool for your lead generation process:

  1. Understand Your Visitors Better - Lead Capture Software allows you to see what keywords are driving traffic to your site, where your visitors come from, and what devices they're using. You'll also learn about the demographics of your audience. All this data gives you insights into your visitor behavior and helps you improve your marketing efforts.
  2. Increase Conversions - Once you know who's visiting your site, you can target your ads better and optimize your landing pages to increase conversions. With lead capture software, you can add forms directly onto your website, making it easy for visitors to sign up for your offers.
  3. Save Time & Money - Instead of spending hours manually entering names and email addresses, lead capture tools do the work for you. They scrape data from your website automatically, saving you precious time. And since they save you the hassle of collecting leads offline, you won't have to pay expensive salespeople to collect contacts either.
  4. Grow Your Business - If you want to grow your business, you need qualified leads. But finding prospects takes time and effort. By capturing leads, you can focus on growing your brand rather than hunting down new clients.

We hope this list we have shared helps you make your best choice for lead capture software.

Frequently Asked Questions: Lead Capture Software

What is a lead generation system?

Lead generation systems are automated tools used to generate qualified sales leads. These systems typically use information collected from multiple sources such as social media, web analytics, CRM databases, etc. to identify potential buyers and route them to sales teams.

Lead generation systems are often part of larger marketing automation platforms. In fact, some companies offer lead generation software as a standalone product.

What is lead generation?

Lead generation is the process of finding potential customers for your product or service. This could mean generating leads through social media, email campaigns, cold calling, etc.

Why do you need leads?

You need leads because without them you cannot grow your business. Leads allow you to find out what people want and where they might be looking online. You can use this information to target your audience better and improve conversion rates.

Is lead generation a marketing tool or a sales tool?

Sales and Marketing departments work together in lead generation programs. Both departments should agree on what type of leads you want to generate and how many leads you want to generate per month. So its both a sales and marketing tool as its used by both departments.

How do you generate leads automatically?

Automating lead generation is one of the most efficient ways to increase sales without having too much time or money spent on it. In fact, there are several methods to automate lead generation, such as chat boxes, cold emails, personalized blog posts, and others. However, choosing the best automated lead generation method depends on your needs and budget. Here we explain how to select the best automated lead generation strategy based on your needs and budget:

Chat Boxes

Chat boxes are the simplest form of automation because they require no technical skills. They are easy to set up and use, and they don't cost anything. This type of automation works well for small businesses where customer support is needed 24/7.

Cold Emails

Cold emails are another great option for generating leads. They're simple to set up and send out, and they don't require any special software or programming knowledge. Plus, they work well for companies that want to reach customers outside of office hours.

Personalized Blog Posts

Personalized blog posts are a good choice for those looking to generate leads online. They are relatively inexpensive compared to other types of automation, and they allow you to customize each post according to your audience.

Why do you need lead generation software?

Lead generation software automates the entire lead generation process. You don't need to spend hours manually searching for potential customers. Instead, you can use automated tools to find people who are interested in what you offer. This way, you'll save time and money while increasing your sales revenue.

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Nonofo Joel

Passionate blogger with expertise in Branding, Website Design, Content Marketing and SEO. Engaging content, unique perspective, and over a decade of experience. Join me on Global Tech Stack for captivating insights, reviews and inspiration.

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