Even though email marketing is a tried-and-true strategy, there are a lot of companies that don’t invest in it. The main reason is that it’s easy to get overwhelmed by the idea of designing and sending out an email campaign. This can seem like a huge time investment — but luckily, there are tools out there to help you along the way.
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What is The Best Email Marketing Tools?
Here are the best email marketing platforms to use for you email marketing campaings
1. ActiveCampaign
ActiveCampaign is an all-in-one email marketing, marketing automation, and CRM platform. It is for all businesses of all sizes.
ActiveCampaign gives you the tools to create incredible customer experiences. With it, you can automate email campaigns with marketing automation, send and track email newsletters. Also, you can segment contacts based on behavior, build a custom CRM to manage your sales pipeline, and more. See our ActiveCampaign review for more.
Some of the functions include collecting leads, nurturing them through the sales funnel. Also, segment your list and send targeted emails, then get reports on who’s opened and responded.
Key Features
You can use ActiveCampaign to:
- Create engaging drip campaigns
- Automate your marketing process so you’re always sending relevant content
- Deliver personalized emails to segmented lists
- See analytics about who opens your emails and click-through rates
- Set up web forms to get more information from your customers
- Create landing pages where you can track conversions
- Drive more sales with autoresponders and triggered emails.
Pricing
You can send unlimited emails to a maximum of 1, 000 subscribers for $29/ month. It comes with building automation and you get to chat and email support. Their higher priced plans start at $70/month for premium features. These include CRM, sales automation and machine learning.
2. GetResponse
GetResponse is a proven all-in-one marketing solution. It offers a good portion of what you need to grow your business. They offer email marketing campaigns, high-converting landing pages, and webinar software. This all helps with your digital marketing efforts.
All GetResponse accounts also include unlimited contact storage. You’ll never have to worry about running out of room for your leads. This is especially handy if your list keeps growing over time.
In addition to their plans, GetResponse also offers their email marketing software in white label. This way you can build your own brand from the ground up. The platform comes equipped with integrated A/B testing.
Key Features
- Drag and drop email editor
- Landing page templates that are easy to use
- Embedded and pop up forms to generate leads
- Using the built in webinar software
- Sales funnel to grow your audience and generate sales for your products
Pricing
All of GetResponse’s plans feature a tiered pricing structure and all plans come with a free 30-day trial. You can start small or you can go big. It’s completely up to you. Plans start at $15/month for 500 subscribers and unlimited contacts. You can scale as high as 100,000 subscribers and unlimited contacts, which costs $299/month.
3. Pabbly
Pabbly is an online platform, which offers a full-service suite of marketing tools for online form building, email marketing, subscription billing, and email list cleaning. It offers customer support and marketing consulting services to help customers implement its features most effectively.
Pabbly lets you send marketing emails from your own domain name. And it’s easy!
Pabbly is an all-in-one solution to help you grow your business with:
- Pabbly connect. To create automated workflows and data transfer between application
- Form Builder. Easily creating forms to gather leads and collect payments.
- Email Marketing. Create beautiful HTML emails in minutes and send them whenever you want.
- Subscription billing. Build an email list and then charge your customers on a recurring basis.
- Email List Cleaning. Remove the dead weight from your email list so that you only focus on customers who are ready to buy.
Pabbly is a powerful inbound marketing tool, which helps businesses by integrating with various tools. Some tools include WordPress, MailChimp, and Stripe to provide an all-in-one platform for online forms building, email marketing, subscription billing, and email list cleaning
Key Features
- Build advanced forms for lead generation & sales
- Add professional email templates for drip campaigns
- Automatically subscribe your new subscribers to your favorite email service providers like MailChimp or ConvertKit
- Upload contacts from your favorite services like Google contacts or Salesforce
- Clean up your list to remove invalid/undeliverable/bounced addresses
- Store leads in your CRM & send transactional emails using a single integration
Pricing
You can sign up for a free plan with restricted features. When you subscribe to any plan you get access to all the premium features. The basic plan starts at $29/month for 5000 subscribers.
4. HubSpot
HubSpot is an inbound marketing platform with a host of helpful features that make it easy to create and manage content, build connections with customers, analyze data, and measure results.
It is the best all-in-one marketing suite because it has great tools and reporting for all of your marketing campaigns across various channels (website, social media, email marketing, etc.). Its intuitive dashboard makes it easy to create landing pages and blog posts with drag-and-drop builders.
Hubspot integrates with top platforms like Facebook, Twitter, Google Analytics, Salesforce, MailChimp, and more. It’s packed with the tools you need to attract visitors and convert leads into customers. You can store all contact information in HubSpot’s CRM and grow your audience through lead forms or live chat.
Key Features
- Email templates that are proven to convert
- Use A/B testing and analytics to optimize performance
- Email personalization using contact properties
- CTA features with design and testing for optimal results
Pricing
HubSpot isn’t free but has a freemium so you can test it out before paying for your account. The low-cost plans start at $50 per month. There is a host of features under each plan, with bundles including a website builder, marketing, sales, and operations. There are also enterprise plans that give access to extra features like sales playbooks and advanced marketing features.
5. SendX
SendX is an affordable, easy-to-use, and powerful email marketing software. You can create and send beautifully designed emails and track results. SendX is one of the most intuitive email marketing programs on the market. It has a simple drag-and-drop interface that makes it incredibly easy to create and schedule beautiful emails.
SendX also makes it easier to track your results. You can see which emails have been opened, which links have been clicked, and even measure sales. The program comes with a variety of templates you can use to create great-looking emails for your business or organization.
With SendX you can upload an opted-in email list in just seconds. Then you can send broadcast email campaigns to everyone on the list at once, or create auto-responders that go out over time. SendX also allows you to keep track of which links are being clicked in each email so that you know what’s working best for you.
Key Features
- Design and schedule email campaigns that drive sales to your site, quickly and easily.
- Create eye-catching email templates with drag-and-drop simplicity.
Pricing
You can send unlimited email campaigns across all pricing tiers, Build email lists, and run powerful email automation. Plans start from as little as $7.49/month for 1000 subscribers to $59.99/month for 15000 subscribers. (paid annually).
6. Moosend
Moosend is a powerful email marketing platform that helps you get more out of your email campaigns. It’s easy to use and comes with a wide range of advanced automation features.
The platform allows you to trigger automatic actions based on user behavior. These actions could be anything from sending an email to the user, adding a lead to the database, or even updating a task in your project management tool. (Think Slack, Trello, and Jira).
Tasks can also be scheduled for a specific time. So for example, if you are planning a big launch for next week, you can set up a task with actions to send out an email to your subscribers at midnight on launch day.
Tailor-made for startups, eCommerce businesses, and SMBs, Moosend offers a comprehensive solution.
Key Features
- Create automated emails in minutes, using a drag and drop editor.
- Monitor the performance of your email marketing efforts and respond quickly to new customer needs.
- Set up customer segmentation strategies and automate email messages based on the behavior of each segment.
- Send personalized email messages that are relevant and timely to your customers and prospects.
- Build greatly designed landing pages and forms from scratch. No coding experience required.
Pricing
Moosend offers a free forever plan that you can use to send unlimited campaigns to up to 1000 subscribers. You only get limitations on features. Premium features unlock at $10/month for up to 2000 subscribers.
7. Sendinblue
Sendinblue provides a full range of marketing and sales tools to help you build stronger relationships with your customers. It includes support for email marketing, transactional emails, SMS, push notifications, and webhooks.
Sendinblue gives you the tools to manage your marketing, sales, and support with ease. Whether you want to send beautiful newsletters, manage your mailing lists, or set up a subscription box, we’ve got it covered.
Sendinblue allows you to manage all your marketing campaigns.
Key Features
- A shared inbox so you never lose track of your customer email history.
- 60+ responsive email templates
- Built-in CRM with segmentation capabilities
- Built-in SMS and Chat.
- Contact Segmentation. You can make your emails more relevant by targeting smaller groups of contacts with a tailored message.
- Facebook Ads for lead generation.
- Tons of integrations with other tools (Zapier) and services like Marketing Automation, Sales Automation, Marketing Analytics, and more.
Pricing
Sendinblue is free for up to 300 emails per day to unlimited contacts and 1 chat user. Pricing starts at $25/month for up to 10,000 emails.
TIP: If you’re looking for a free alternative to paid email service platforms, check out MailChimp and Constant Contact. Both are free for up to 2,000 subscribers.
8. Constant Contact
Constant Contact is the leading email marketing provider for small businesses. They offer integrated email and social marketing tools that are easy to use and proven to increase engagement and sales. They power over 10 million customer relationships for more than 5 million businesses worldwide.
The company offers a cloud-based service. This, therefore, makes it easy to send emails, manage social media profiles, and track website analytics, all in one place.
If you’re just getting started with digital marketing, Constant Contact can help. You can design emails for mobile devices, and even manage your mobile app.
Key Features
- A smart email editor to design professional and aesthetically pleasing emails.
- Email marketing automation, including a welcome email for new subscribers, triggered email series, contact segmentation, resending emails to non-openers, and powerful list-building tools.
- Smart eCommerce tools-and results, including segmented and automated emails.
- Website and landing page builder.
Pricing
Constant Contact offers a free trial as well as three subscription plans: Basic ($20 per month), Essential ($29 per month), and Pro ($99 per month). All include unlimited email, online forms, and event marketing tools. This is why Constant Contact is a good choice for small businesses on a budget.
9. Mail Chimp
MailChimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. It offers a wide range of features, from email marketing and campaign analytics to website integration.
MailChimp provides you with everything you need to create and manage your own successful email marketing campaign. You don’t have to worry about implementing code or making sure your HTML is correct — MailChimp does all that for you.
Key Features
- Email creation tools
- Landing page creation tools
- List management tools and segmentation
- Reporting tools with behavioral tracking
- Automation tools
- Website builder
It’s the perfect partner for Shopify because of its focus on creating great-looking emails, automating your messages to customers, and segmenting your mailing lists.
- Tasks you’ll need to manage:
- Designing emails with a drag-and-drop editor
- Sending emails as HTML or plain text
- Automating campaigns for personalized content that gets delivered to subscribers at the right time
- Tracking your results using advanced analytics
Pricing
Your subscription includes account credits that allow you to send up to 12,000 emails per month. If your business needs more than that, then you’ll need to upgrade your account and pay additional fees.
However, MailChimp makes it easy to add and remove team members from your account so that everyone gets in on the action — as long as they have a valid credit card number.
10. AWeber
AWeber is a traditional email marketing service that’s reliable and very affordable. Where AWeber really shines, though, is its simple pricing structure. In fact, it’s very lucrative to those with small lists. AWeber is an email marketing service, which means you can use it to send out personalized emails to the subscribers of your email list.
You can set up AWeber so that when a new subscriber signs up for your list, they’re automatically entered into a promotion for one of your products. As they make their way through the checkout process, they’ll go from seeing a special deal on Product A to seeing a special deal on Product B and so on.
Key Features
- Prebuilt email marketing campaigns and automation
- Certified Aweber experts to help you in your marketing campaigns
- Contact segmentation
Pricing
AWeber offers two plans: Free and Pro you can start as low as $16.50 /month for a paid plan of 500 subscribers to $146.15 /month for 25, 000 subscribers. Plus, as you add more subscribers to your list, your cost per subscriber decreases substantially.
AWeber is one of the top email solutions for small businesses. It’s easy to use and very affordable. Best of all, it’s reliable and you get a lot of value for your money. The fact that Aweber converts so well on Facebook ads is a huge plus.
What Are Email Marketing Platforms?
Email marketing platforms are subscription-based online tools that help you create, send and track your email campaigns. They make it easy to build professional-looking email newsletters.
And also, manage subscriber lists so you can follow up with customers. You can use email marketing platforms to send out targeted messages to new prospects.
The best email marketing solutions include features that let you conduct campaigns and analyze data. Some have landing page builders and integrate your email campaigns with social media.
Benefits of an Email Marketing Platform?
If you’re using email marketing for your business, you should invest in an email marketing platform.
An email marketing platform will make it easier to organize your contacts into different lists, such as people who’ve purchased certain items from your store or subscribers who live in a particular region.
You can then create and deliver targeted campaigns to each of these groups based on their preferences and behaviors.
An email marketing platform offers several benefits for small businesses:
- A quick and easy way to get started with email marketing without hiring a developer or designer
- Access to analytics tools that show you how many people opened emails or clicked on links within them, so you can see which types of campaigns are most successful and make adjustments accordingly
- Automation features let you automatically send emails at the right time
What makes a great Email Marketing Software?
Email marketing is one of the most cost-effective ways to promote your business. It has a proven track record for driving sales.
With the rise of email marketing software, you can easily build customer relationships. Also, you can create targeted email marketing campaigns that convert.
Mobile and marketing automation features are also becoming more common. Now more people than ever are opening emails on their phones. These tools let you segment your audience by interests, so you can market to them in the moments that matter most.
The best email marketing software combines ease of use with professional-level analytics and segmentation capabilities. So you can customize your emails and measure their effectiveness how you wish.
Here’s what to look for when choosing an email marketing tool:
Campaign management capabilities
Email marketing is only as good as the content you send to subscribers. Before signing on with any platform, take some time to assess its campaign management capabilities. How easy is it to create, edit and organize your content?
Similarly, how much control do you have over the design of your emails? A good platform will provide a rich set of features that let you personalize your message with ease and design flexibility.
Integrations
Integrations with other tools in your marketing stack should be available. If you use multiple software tools in its marketing stack make sure the provider offers integration with those programs.
Data management
The best email marketing software will collect customer data from your website, such as name, address, phone number, and purchase history. It will help you identify which customers are more likely to open and respond to your emails.
It should also allow you to import more data from social media or other sources. This will help you create a more complete picture of your customers’ needs and interests.
Expertise
Look for an email marketing tool that offers expertise in eCommerce. Many tools are designed primarily for B2B marketers or general online businesses.
ECommerce companies, however, have specific needs when automating their campaigns and providing personalized messaging based on customer interactions.
Clients
Check out the companies already using the platform — paying extra for a proven solution is worth it
In summary Email Marketing Software
Choosing the right email marketing platform for your company depends on what features you are looking for. Word to the wise, consider how important your data privacy is before deciding on a permanent solution.
Common features that you might want to look out for are email marketing automation, segmentation, personalization, and tracking of clicks on your email. Ultimately, the best email marketing platform for you might not be the same as the best one for another.
Our Email Marketing Software Top picks
Customer Experience Automation
ActiveCampaign
Best email marketing platform for automated email campaigns.
Inbuilt Webinar Software
GetResponse
All in one marketing campaigns, landing pages and webinar software.
An All in one marketing platform
HubSpot
make it easy to create and manage content, build connections with customers, and measure results.
Unlimited Campaigns
SendEx
Send unlimited email campaigns, build email lists, and email sequences.
Billing Capabilities
Pabbly
Critical applications like form creation, email marketing, billing, &automations