The 7 Best eCommerce Website Examples for Inspiration

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Are you looking to start an eCommerce website but don't know where to start? Read on to see some great examples that we hope will inspire you to get started on your ideal eCommece design.

eCommerce websites have become an integral part of any business' success. During the COVID-19 crisis, online sales increased by 55%. Businesses moved from physical storefronts to online selling platforms to help them grow their reach and boost their revenues.

Whether you're just beginning or already have a brick and mortar store, designing an online store means considering its overall design, from the aesthetic to navigability and accessibility. These aspects are important for creating an effective online store that offers a great shopping experience.

To help you develop a website that stands out, we list 7 eCommerce websites with excellent designs and functionality for inspiration.

We also list some important eCommerce website design key features to include on your website to start selling online.

Examples of ecommerce websites

Top 7 Ecommerce Website Design for Inspiration

To help you build a successful ecommerce website, check out these amazing 7 examples to draw inspiration from.

1. Potion

Potion ecommerce website

Potion offers modern and fun tools for making videos through their online storefront. It uses a lot of white space to direct readers' focus toward highly visible call to actions (CTAs). It also utilizes a pastel color palette with bright tones to emphasize certain words, images, and videos.

Portion's design uses parallax scrolling, GIFs, and animations throughout their website which gives the user a great experience. The whole experience on the site is engaging including the custom mouse pointer that follows your movements as you go through the website.

This website is a good ecommerce site example for its use of interactive elements on its use interface.

2. Help Scout

Helpscout SaaS ecommerce website

Help Scout is one of the best tools I've used to manage my email list. They are constantly adding new features that make it easier to grow your audience. Their website has some great features that make it easy to navigate and get users to take action much quicker.

On such feature is a detailed mega menu with descriptions, hover effects over menu items to ensure the user understands they are clickable elements.

3. Bite Toothpaste Bits

The Bite website uses animation to create an engaging experience for visitors. This is accomplished by creating a fun and memorable experience. The site is clean and simple, while still managing to convey a strong message.

And it does this without being too busy or overwhelming. There are no distractions. Instead, there is just one thing you want to do: buy their Heinen products. So, you simply follow the link to the checkout process.

4. Black Star Pastry

Black Star Pastry is an eCommerce site that sells pastry products including cakes, and drinks products online without having to build out their own storefront. Instead, it offers a gamified experience where users earn points for every purchase they make. Users are rewarded with discounts, free shipping and exclusive deals.

The site features a split screen interface that allows users to browse through different product categories while still being able to see what items are available in each category. This way, they don't have to scroll down to find something specific. They can simply pick up where they left off through the cart feature.

5. Nike

Nike is one of the biggest brands in the world, and it uses everything from social media to influencers to promote its products. Their ecommerce store is full of life, showcasing their products their users. They showcase people mainly in their youth to speak more to their target audience.

Nike uses clear and captivating imagery with no animations, more people to add some vibrancy to the website's color. The ecommerce site's clean design gives users access to the store products right on the homepage through various categories on shoes, clothing, bags and other accessories. They even offer membership for free which has some benefits.

6. Frans Hals Museum

Frans Hals Museum ecommece website

The Frans Hals Museum in Haarlem is one of the oldest museums in the Netherlands. Its collection includes paintings by Jan van Scorel, Maerten van Heemskerck, Hendrick Goltzius, Cornelis van Haarlem and more according to Wikipedia.

It ecommerce design is different as what they are mainly selling is tickets to events held at the museum. When you enter the website you will see all the events laid out in a carousel on the homepage allowing to you purchase tickets by simply hovering over the event you want to attend and clicking on buy tickets.

7. The Scott Resort & Spa

The Scott Resort and spa

The Scott Resort & Spa is located in Scottsdale, Arizona. This luxury resort offers guests four distinct experiences including golfing, spa treatments, dining and events. The hotel features a state-of-the-art fitness center, indoor pool, hot tub, sauna and steam room.

Website users enjoy the ease of navigation, the animations as you move the site and the minimal menu design, and videos to give you apiece of experience.

What are eCommerce Website Design Best Practices?

There are many different ways to build an effective ecommerce website. You don't necessarily have to use every single one of those options. However, there are some best practices and examples that you can follow to make sure your site looks professional and modern.

The most important thing about creating a good ecommerce website design is making it look like something that belongs on the web. A lot of people think that just because it's online, it doesn't matter how it looks. This couldn't be further from the truth. If you want to attract visitors and keep them engaged, you'll need to make your ecommerce website design stand out.

Your customers will appreciate your efforts once you do. They're looking for a seamless shopping experience, and if yours isn't up to par, they won't stick around long enough to find what they came to buy.

Here are some tips on how to create an effective e commerce website design.

1. Create a Modern eCommerce Theme/ Design

You might already know that having a theme helps to set the tone for your entire website. It makes things easier for both you and your clients. Plus, it gives you a starting point to work off of.

If you're working on a brand new project, you'll probably start with a blank canvas. But, you shouldn't go too far down that road.

Instead, choose a theme that works well with your brand. For example, if you sell jewelry, you could select a simple, clean style. Or, if you sell clothing, you could opt for a trendy, colorful theme.

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Nonofo Joel
Passionate blogger with expertise in Branding, Website Design, Content Marketing and SEO. Engaging content, unique perspective, and over a decade of experience. Join me on Global Tech Stack for captivating insights, reviews and inspiration.