Best SEO and Content Marketing Tools

23+ Best SEO and Content Marketing Tools to Use In 2024

Whether you're looking to start an online business or just improve your current one, there are many ways to go about it. Learn about some of the best SEO and content marketing tools available today!

When it comes to doing things fast, you want to be able to find the best tools that work for your needs. Whether you are looking for SEO tools to do keyword research, audit your website, see how well you rank on Google, or do competitive research, you need to ensure that you’re doing things in the best way possible.

The good news is that we are here to help! From researching the best SEO tools to comparing some of the top SEO platforms in action, we’ve already done the hard work for you.

Our list of SEO tools has been carefully curated based on their features, including pricing and availability.

23+ Best SEO Tools you can use

SEO tools are essential for creating and maintaining a successful online presence. They can help you understand how well your website is performing, give you insights into what's working and what isn't, and help you develop a solid strategy for generating leads, increasing traffic and improving your search engine ranking.

The problem is that there are literally hundreds of SEO tools to choose from. Which ones should you use?

To make sure that your website is search engine optimized, you need to use the right SEO tools. Here are some of the most popular SEO tools:

  1. Google Analytics
  2. Google search console
  3. Ahrefs
  4. SEMrush
  5. KWFinder
  6. GrowthBar
  7. Woorank
  8. BuzzStream
  9. Moz Pro
  10. Linkody
  11. Screaming Frog SEO Spider
  12. Remove'em
  13. Keyword Hero
  14. SpyFu
  15. Seomater
  16. ContentKing
  17. SE Ranking

1. Google Analytics

google analytics

This is one of the most popular and effective tracking tools available. You can use it to track visitors to your website as well as their behavior once they've visited your site. This includes how many pages they've visited, what they've viewed, and where they came from.

Google's Analytics tool is a completely free way to monitor your website traffic.

Google Analytics lets you:

  • Identify the most popular pages on your site
  • See which sources are sending you the most traffic
  • Find out which campaigns drive the highest conversions
  • Track specific goals, such as newsletter subscriptions or downloads

2. Google Search Console

Google search console

Google Search Console is also a free tool that should be used by all webmasters. The tool will help you see (and fix) any errors with your website so that Google can crawl it more effectively.

This is another useful tool that can help you monitor your website's performance in Google search results. It allows you to see which keywords are driving traffic to your site and which ones are not getting any clicks at all.

The second of two free SEO tools from Google is their Search Console. Like the Google Analytics tool, it's a powerful resource that can help you optimize your site for search engines. You'll need to access it from the same account that you used to sign up for Google Webmaster Tools (now called Google Search Console).

Google Search Console lets you:

  • Submit new content to search engines for indexing
  • Get feedback on any issues with your site's indexing status in search results
  • Find out which terms people are using to find your site in search results

3. Ahrefs

Ahrefs website

This tool will help you optimize your site for all major search engines by creating high-quality content that has a lot of backlinks pointing back to it from other sites on the internet.

Ahrefs is an all-in-one SEO tool that offers keyword research, link building, content marketing, and website analysis. It's great for beginners and advanced users alike, as it has a ton of features but also includes a simple interface that makes it easy to use.

Key Features

  • Amazing Keyword Tools – Ahrefs generates millions of keywords on a single research query.
  • Ranking History – You can see the ranking history of any keyword used on any page of your website.
  • Content Explorer – You can do a content search within the Ahrefs database that contains more than 1 billion web pages.
  • Monitor Outbound Links – Ahrefs shows outgoing links report in the site explorer. This helps you keep proper track of where your guest posts are linking.

4. SEMrush

SEMRush keyword rank tracking software

SEMrush is a powerful tool for keyword research and content marketing. It allows you to find keywords that are relevant to your niche or industry, and it also helps you find opportunities for link building by analyzing your competitors' backlinks.

This analytics tool provides insights on your competitors' websites and paid advertising strategies. You can also track your own keyword rankings on search engines, backlinks and social media interactions, among other metrics.

SEMrush also allows you to track keyword rankings, identify new keywords, create content ideas, and find out what kind of content performs best on your website or blog. It also helps you keep an eye on your competitors' strategies and track their performance as well.

SEMrush Key Features

SEMrush is a tool that provides you with a lot of information about your competition. It’s a keyword research tool that can tell you everything from the number of searches performed for each keyword to the average position of those results.

It also has a bunch of different reports that show you how your competitors rank for certain terms.

SEMrush Key Features Include:

  • Keyword Research - Find new keywords and analyze existing ones. The tool gives you access to over 20 million data points including search volume, difficulty level, and CPC.
  • Competitor Analysis - See where your competitors rank for various keywords. You can also see how much money they spend on paid ads.
  • Organic Research: to see the top keywords used by their competitors, and complete the changes in domains.
  • Advertising Research: analyzing the ad budgets of the competitors. You can also localize your ad campaigns.
  • Product Listing Ads: see competitors' Product Listing Ads and product feeds.
  • Traffic Analytics – SEMrush accurately tells about the online performance and traffic of a website.
  • Social media advertising and scheduling social media posts.
  • Content marketing software to better create your content strategy
  • You can monitor the rankings of your blog posts using the content audit feature and position tracking.

SEMRush Pricing

The pricing starts at $119 per month. The price depends on how many keywords you want to analyze and how much data you need. If you're just starting out, you might be able to get away with the free trial. However, if you have a large number of keywords, you'll probably need to upgrade to one of the premium plans.

5. KWFinder

KWFinder by mangools

KWFinder is a keyword research tool designed specifically for beginner-level users who want more control over their campaigns than they would get with other tools like Moz or Ahrefs. The interface is simple but powerful, making it easy to use even if you're not an expert in search engine optimization (SEO).

This tool offers powerful features to help you find long-tail keywords with low SEO difficulty. But, KWFinder has some limitations that may make it less attractive for some users.

It helps to find long-tail keywords that have low search volume and low competition. This tool is also used to find out what people are searching for and what their interests are.

It also helps a lot in content optimization by finding relevant keywords for your content. Moreover, KWFinder helps in finding out whether a keyword is competitive or not by analyzing its difficulty score.

KWFinder Key features

  • Long Tail Keyword Finder – Find keywords that have high search volumes and low competition.
  • Competitive Analysis – Analyze how difficult a particular keyword is to rank for.
  • Interest Analysis – Find out which topics people are interested in.
  • Keyword Difficulty Score – Find out how much effort it will take to rank for a given keyword.
  • Keyword Suggestion Tool – Generate lists of suggested keywords based on user input.
  • Content Optimization – Find out which words are most suitable for your content.

KWFinder Pricing Plans

  • Mangools Basic $29.90 per month
  • Mangools Premium $39.90 per month
  • Mangools Agency $79.90 per month

6. SE Ranking

SERanking SEO software and digital marketing software

SE Ranking is an excellent keyword research tool that allows users to find out what terms are being searched most commonly by their target audience and potential customers.

SE Ranking offers a suite of 24 different SEO tools, including keyword position tracking, website audit tool, backlink monitoring and more. It also lets you do keyword research, competitor research and social media management.

You can get a free version that includes most of these tools, or upgrade to the Pro version for $49 per month that includes all 24 tools.

SE Ranking Key Features

  • Keyword Position Tracking – Track the positions of your keywords in Google, Bing and Yahoo! Search Engines.
  • Website Audit – Check the health of your site's SEO performance.
  • Backlinks Monitoring – See where your links are coming from.
  • Social Media Management – Manage all your social media accounts at once.
  • Keyword Research – Discover new keywords for your business.
  • Competitor Research – Find out what keywords competitors are ranking for.

SE Ranking Pricing

  • Essentials Plan $23.40/month for 250 keywords
  • Pro Plan $53.40/month for 100- keywords
  • Business plan $113.40 per month for tracking 2500 keywords

7. GrowthBar

growth bar website

GrowthBar is one of the best free SEO tools available today. It’s a great way to track your progress and see exactly what needs to be done to improve your rankings. On top of rank tracking you can generate SEO content to rank your website.

The main feature of this tool is its ability to show you how well your pages are performing in organic searches. You can also view how many visitors each page receives every day.

GrowthBar has a Chrome extension that provides keyword search volume, competition, CPC and seasonality data for any website or landing page you visit. It also tracks your Google rankings and gives you tips on how to improve them. They claim to be the number 1 SEO and content marketing tool for bloggers and content marketers.

GrowthBar provides accurate data about keyword rankings, backlinks, and page speed of your website. It also provides data about your competitors' strategies.

You can analyze their backlinks, keyword ranking, and other strategies by using this tool. By analyzing such data, you can easily find new opportunities to improve your own marketing strategies and gain more traffic to your website.

With GrowthBar you can make blog posts using Ai in minutes and help you write SEO-optimized content using blog outlines, generate content paragraphs.

GrowthBar key features

  • Google Analytics Integration – View detailed information about your visitors.
  • Page Speed Insight – Get insights into your web pages’ loading times.
  • Keyword Competitiveness – Compare the competitiveness of your keywords with others.
  • Search Volume Trends – Monitor the trends of your keywords over time.
  • Keyword rank tracking using simple dashboard reporting
  • Competitor analysis to see your competitors' website organic traffic, paid traffic, and domain authority. You can also track their backlink profile.

GrowthBar Pricing Plans

You save up to 39% when you subscribe to an annual plan, with the standard, pro and Agency plans starting from $29 to $129 per month.

Will all plans you get unlimited Ai blog-generated ideas and Ai Meta descriptions. There is however a limit to Ai content outlines and paragraph generations for your blog posts.

8. WooRank

Woorank website

WooRank is a powerful tool that lets you quickly analyze your website from an SEO standpoint. It creates a report that contains information about your site's current ranking and provides recommendations on how well it's optimized for search engines.

Woorank is one of the best website optimization software and agency sales software. It gives you some great insight to understand how your website visitors use your site so you can make improvements and monitor the effectiveness of your digital marketing activities.

Woorank Key features

  • Website Optimization Report – This report shows where your website stands in terms of SEO. The report includes a variety of metrics including Page Authority, Domain Authority, Backlinks, Citation Flow, Social Media Influence, and much more.
  • SEO Scorecard – This section allows you to compare your website against your competitors. It will provide you with a score based on several factors like social media influence, link building, and many more.
  • Backlink Analysis – This feature analyzes your backlinks and tells you which ones are most important. It also helps you identify potential issues with your links.
  • Social Media Monitoring – This feature enables you to keep tabs on what people are saying about your brand online. It also helps you stay abreast of news related to your business.
  • Content Marketing Planner – This feature helps you create a content strategy for your business. It also helps you come up with content ideas and plan out your content calendar.
  • Content Creation Tool – This feature helps you build quality content for your website. It comes with a library of pre-made content templates as well as a drag & drop editor.

Woorank Pricing Plans

This is when you are billed monthly.

  • The Pro plan starts at $79/month. It includes Content Marketing Planner, Social Media Monitoring, and Backlink Analysis.
  • The premium plan starts at $2199/month. It includes all features of the Pro plan plus the ability to add additional websites to the account.

You get 4 months free when you opt for an annual plan.

9. BuzzStream

Buzzstream website

BuzzStream is software designed to help you get more traffic from search engines like Google and Bing by making it easier than ever before manage relationships with other websites (aka influencers).

The program also allows users create link building campaigns that target specific keywords or phrases; this feature lets them measure how well their efforts are paying off by analyzing metrics such as domain authority (DA) score."

Buzzstream Key Features

  • Influencer Management - Manage your relationships with influential bloggers, journalists, and other webmasters. You can view who they are, track their activity, and even send them messages.
  • Link Building - Create automated outreach campaigns that reach out to influencers and ask them to share your content. You can set up rules to determine whether or not they should be included in your campaign.

Buzzstream Pricing Plans

Buzzstream pricing plans start at $99 per month. 

10. Moz Pro

Moz pro SEO software

Moz Pro is one of the most popular tools used by SEO professionals today. Moz Pro is an all-in-one SEO toolset. It's ideal for marketers who need to research competitors, monitor rankings, track keyword opportunities, audit technical issues and more.

Moz Pro is another SEO tool that offers a lot of great features. It helps users perform keyword research, track ranking performance, monitor backlinks and more.

Additionally, it can be used to analyze competitors' strategies as well as identify potential problems with a site's usability or design issues that may be affecting its ranking performance in search engines like Google.

Mozpro Key Features

  • Keyword Research - Use the keyword planner to find new keywords and estimate their competition levels.
  • Competitor Analysis - Find out where your competitors rank for a particular keyword.
  • Backlink Checker - See if any of your sites have been linked to by other sites.
  • Site Audit - Analyze your site's speed, security, mobile friendliness and much more.

Mopro Pricing Plans

  • The standard plan goes for $99/monthwhen you pay yearly for when you are new to SEO or just need the basics, this plan is a great way to get started.
  • Their most popular plan The Medium plan $179 includes ample limits plus full access to keyword research tools. Most people start here.
  • The large plan goes for $299/month and is the ideal plan (and best value) for businesses and agencies that are serious about search engine optimization.
  • The premium plan goes for $599/month and is most popular for large SEO-focused agencies and in-house marketing teams.

11. Linkody

Linkody link tracking tool

Linkody allows you to keep a close eye on your backlinks. You can easily discover links you've gained or lost, track new link-building opportunities, spy on your competitors' links and better understand the link activity around your website overall.

Linkody helps you identify backlink opportunities by analyzing the links of your competitors' websites. It also lets you track all the backlinks pointing at your site and receive notifications when a competitor obtains a new link.

Linkody Key features

  • Track Backlinks - Easily see which domains are linking to your site.
  • Monitor Competitors - View the links that your competitors are gaining or losing.
  • Spy On Your Competition - Spy on your competitors' backlinks so you know what they're doing.
  • Analytics - Track the number of incoming links, how long each domain has existed, and more.

Linkody Key Pricing

Linkody Pricing Plans start from $14.90 for tracking 2 domains, 500 monitored backlinks and 1 user up to 159.90/month for the Agency plan. With the Agency plan you can monitor 100 domains, and monitor and track 40, 000 backlinks with a team of 10 people.

12. Screaming Frog SEO Spider

Screaming Frog is one of the best-known website crawlers, and it's especially good at helping marketers review and improve technical SEO elements.

Screaming Frog SEO Spider provides a detailed breakdown of your website's performance and makes it easy to find broken links or missing metadata and images.

13. Remove'em

Removeem Backlink removeal tool

Remove'em helps you cut through the clutter of low-quality links by identifying unnatural backlinks that may be harming your site's rankings (and thus need to be removed). It also gives you the ability to reach out to quality websites with a request to remove bad links pointing to your domain.

14. Keyword Hero

Keywordhero website

Keyword Hero is an SEO tool that integrates with Google Analytics. It makes it easier for SEO experts and marketers to get more keyword insights from their website traffic data. Additionally, this tool offers a wide range of features that are helpful for improving your website's SEO ranking. These features include:

Google Suggest Integration- the Google Suggest Integration feature shows you what keywords users are searching when they type in your brand name or product name. This is useful if you want to rank higher for specific keywords related to your industry or niche.

Google Semantic Search- This feature automatically detects and adds suggested keywords to your page content based on Google's semantic search system. This helps improve your content's relevance to specific keywords which results in better rankings and more traffic from search engines like Google and Bing.

15. SpyFu

Spyfu SEO and competitor research tool

SpyFu is an all-in-one SEO tool that helps you find high-value keywords and lets you see what your competitors are ranking for. It also allows users to track their competitors’ paid ads and helps them determine how much they’re spending each month.

It’s great if you’re trying to find out what keywords are working well for other businesses in your industry – or even just get inspiration from what they’re doing with their content marketing strategy!

16. Seomator

Seomator website

Seomater is one of the best free SEO tools available today. It offers a variety of features that help users conduct keyword research and analyze their competition. Some notable features include:

Keyword Research Tool: This feature allows users to easily find relevant keywords based on their search query or URL. Seomater will generate a list of up to 200 results (with estimated traffic estimates) for each keyword.

17. ContentKing

Content king SEO audit and monitoring tool

One of the first things you'll want to look at is your website's performance. ContentKing gives you a birds-eye view of how your site is performing in terms of SEO, and sends alerts when there are issues. This helps keep your SEO on track at all times.

ContentKing is an incredible tool that helps with real-time website monitoring and analytics, which are crucial for any website owner who wants their site to rank well on Google.

It allows you to track changes on your site 24/7 and will alert you if there are any issues such as broken links or missing page titles which might cause problems with search engine rankings. You’ll also get information about all your competitors’ websites including their keywords and backlink profiles so that you can stay ahead of them in terms of SEO efforts!

18. Google Trends

Google trends website

Google has its own set of SEO tools like Google Analytics and Google Search Console, but Google Trends is an offshoot that lets you quickly compare search volume for different keywords, see what topics are trending and find new keywords to optimize for.

19. Seolyzer

Seolyzer is another all-in-one SEO suite that includes full SEO audits, broken link checker, rank tracker and more. You can use it for free with basic functionality or upgrade to one of the premium plans starting at $29 per month.

20. SEOquake

SEoquake seo tool

SEOquake is another popular Chrome extension. It also includes basic on-page analysis, but it's more focused on helping you analyze search engine results pages (SERPs). You can see the rank, domain authority and Alexa rank for each domain on a SERP, which helps you identify your competitors' strengths and weaknesses.

SEOquake will provide you with these metrics:

  • Domain info (domain age, TLD, WhoIs data)
  • Alexa rank
  • Traffic stats (visitors and pageviews)
  • Internal & external links on the page

21. Seobility

SEObility all in one SEO software and tools

Seobility is a versatile tool that performs advanced functionality like competitor analysis and backlink checks. It's well-suited for small businesses because it gives you a limited number of free analyses per month before requiring payment.

Seobility is a powerful tool that can be used to track rankings and organic traffic across different devices, locations and search engines. You can set up multiple projects — one for each website you have — and then run reports on each project whenever you want to see how things are trending over time.


BROWSEO is a simple SEO tool that allows you to see a webpage as a search engine sees it. There's no need to create an account or login. You can simply enter the URL and view the text-only version of the page, with HTML elements removed. The program even removes ads, sidebars, and other distracting elements so you can focus on the content of the page.

23. Bing Webmaster

Webmaster tools from Bing

Microsoft's Bing Webmaster Tool is one of the best free SEO tools available today. It helps you understand how Bing sees your website pages and ensures that Bing can crawl your website properly. While Bing is not as popular as Google, it still has a significant market share in the US, UK and even China.

SEO Tools by task

There are many SEO tools out there. For casual use, you can use one of the popular all-in-one tools such as Moz or SEMrush. These tools provide a pretty complete set of features that can be helpful for most users. But if you want more granular control over some aspects of your SEO strategy, you can also opt to pick from several specialized apps.

Here are some of the best tools for different kinds of tasks:

  • Keyword research: Ahrefs, Google Keyword Planner, Keywords Everywhere
  • Competitive research: Ahrefs, SEMrush
  • On-page optimization: SurferSEO, Clearscope
  • Technical optimization: Screaming Frog
  • Link building: Ahrefs, SEMrush

Make Sure to Pick the Best SEO Tool for you

In conclusion, the tools listed above are among the best SEO tools available in 2022. You can use these mentioned SEO tools to boost your SEO strategy, whether you would like to start using basic SEO techniques or perform more advanced SEO on your site.

These SEO tools are made to be easy to use even for beginners in the online marketing industry. In addition, some of them come with a free trial for you to try out. We hope that these best SEO tools provided a good insight into the next year and beyond!

Nonofo Joel_Profile picture
Nonofo Joel

Passionate blogger with expertise in Branding, Website Design, Content Marketing and SEO. Engaging content, unique perspective, and over a decade of experience. Join me on Global Tech Stack for captivating insights, reviews and inspiration.

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