the best rank tracking software

The Best Rank Tracking Software for SEO in InDepth Review (2024)

Are you looking for a way to keep track of your Google rankings without having to spend hours every day doing so? Here's a list of some good keyword ranking software to consider.

Keyword rank tracking provides critical insights into how a website is doing in the SERPS. If you want to know what keywords are bringing you traffic, what keywords aren't working, and what keywords are driving conversions, then keyword rank tracking software is something that you must include in your list of tools.

In recent times, there has been a lot of talk about the importance of keyword research and rank tracking. In fact, many people believe that they are synonymous terms. However, that isn't true. There are some key differences between the two.

First off, keyword rank tracking tells you where you stand in relation to your competitors. You can find out whether your site ranks well for specific keywords or not. This helps you understand what keywords are worth pursuing and which ones aren't.

You can use keyword rank tracking to see how much competition exists for certain keywords. This gives you a good indication of how difficult it will be to rank high for those keywords.

There are plenty of different types of keyword rank tracking software out there. Some are free while others cost money. We've reviewed some of the best keyword rank tracking tools in the World. These include SE Ranking, SEMrush, Ahrefs, Moz Pro, SpyFu, WordStream, and Keyword Explorer.

What is The Best Rank Tracking Software?

Here is our list of the best rank-tracking software in the world to track your position in search rankings.

1. SE Ranking

Rank tracking software

The SE Ranking tool helps you track rankings across multiple search engines. This allows you to monitor how well your keywords perform in each individual market.

Best For Real-Time Keywords Rank Tracking - SE Ranking is a top choice for rank tracking software among business owners, digital marketing experts, and SEOs. This is simply because it's an all-encompassing keyword rank tracking platform.

It ensures accurate, real-time rankings of a website's keywords across major Search Engines based on country, city and region. Additionally, the software offers tools to help control SEO ranking.

While its in-depth Website Audit Tool can help push a website to the top 10 search results, the Backlink Checking & Monitoring Tool provides data on key parameters such as domain authority, backlinks, etc.

This helps you identify weak spots and improve your overall SEO strategy. Furthermore, the software checks the site's performance for the SERP Features.

SE Ranking Key Features

SE Ranking is a comprehensive online keyword rank tracking software that offers numerous benefits to businesses, digital marketers, and SEO professionals. Here are some of the most useful features:

  • Accurate Rankings – SE Ranking provides 100% accurate, real-time rankings of your website’s keywords across major search engines like Google, Bing, Yahoo, etc. Based on country, city and regional level, it monitors your website’s rankings over time.
  • Site Audits – Using SE Ranking’s powerful website audit tool, you can easily see what needs to be improved on your website. You can even use it to find out where your competitors are getting traffic from.
  • Backlink Checking – With SE Ranking's backlink checking feature, you can monitor how many backlinks your competitor has and compare them to yours. It gives you detailed information about each backlink including the URL, anchor text, date added, referring domains, etc.
  • White label Reporting is best for agencies and freelancers who want to work with clients without having to share their own client details.
  • Keyword Research Tools – The software includes several keyword research tools that allow you to conduct extensive searches for any keyword related to your industry.

SE Ranking Pricing

SE Ranking offers four different pricing packages. A monthly fee of $24.80 covers up to 15,000 keyword searches per month.

Rank tracking software pricing

If you want more, there are options ranging from $0 to $90.95 per month. There are no contract periods involved, and the price depends on how many keywords you wish to track and how often you will use the platform.

2. SEMrush

SEMRush keyword rank tracking software

The best way to find out what people are searching for online is to check the SERPs. But how do you know which sites are showing up there, and how do you know whether those sites are relevant to your industry? If you're looking for a comprehensive view of the competitive landscape, SEMrush is a great place to start.

With over 18 million monthly unique visitors, SEMrush is the leading tool for SEO professionals. Its extensive database offers insights into every facet of search engine optimization, including keywords, competition, traffic, and conversions. You'll even discover related terms and popular topics.

Additionally, SEMrush provides detailed reports about each site in its database. These include metrics like bounce rates, average time spent on a page, and the number of social shares. You can also see where the site ranks across major search engines, along with a breakdown of paid vs. unpaid sources.

And because SEMrush is web-based, you don't need to download anything. Simply sign in, enter your desired keyword(s), and voila - you'll get instant access to all the information you need.

SEMrush Key Features

  • Keyword Research & Competitor Analysis: The number one reason people choose SEMrush is that they make it easy to find relevant keywords. Find out how many times each target keyword appears across the web, where those terms are ranked, and even see the competition level. This is important information to know before starting your content writing process and improving your SEO performance.
  • Backlink Checker: You'll want to check your site's backlinks once in a while just to make sure no one is trying to game your rankings. SEMrush lets you do just that. Discover broken links, view the referring domains, and even identify spammy links.
  • Content Creation Tools: If you have a blog or website, then you need to be creating content on a regular basis. But who has time to write all this stuff? Not you! That's why SEMrush offers some great writing tools. Use them to create unique articles, press releases, and more. You can also use these tools to optimize existing posts.
  • Social Media Monitoring: Social media is an integral part of any business's marketing strategy. And with so much going on at once, it's hard to keep up. SEMrush helps you stay on top of everything by providing real-time alerts when something happens. It will notify you whenever someone mentions your brand, shares a post from your site, or tags you in a photo.
  • Website Audit Tool: Your website is the foundation of your entire online presence. So it only makes sense that you should take the time to ensure it's running smoothly. The best way to do this is with a website audit tool like SEMrush. We'll scan through every aspect of your site and provide actionable insights to help you improve.
  • Analytics: Google Analytics is free but not always effective. SEMrush gives you access to powerful analytics reports that show exactly which pages are driving traffic, how visitors found your site, and more.
  • PPC Management: Paid search advertising (also known as pay per click) is often overlooked as a source of leads and sales. However, SEMrush allows you to manage your AdWords account from within the software. View your daily budget, set bids, track conversions, and analyze competitor performance.

SEMrush Pricing

SEMrush offers subscription plans for every budget and requirement, whether you're a beginner looking for basic tools, an agency wanting to expand your services, or a large enterprise needing advanced features. You may choose to pay for these services monthly or annually and save between 17%.

SEMRush Content marketing platform pricing

Pro Plan at $119.95/month for five projects and tracking up to 500 keywords with daily updates. You can always buy more units if you want to track more keywords.

Try SEMrush for free with their freemium plan, sign up today.

3. Wincher

Wincher SEO rank tracking software

Wincher is an affordable keyword monitoring tool that helps you find new keywords, improve existing ones, and monitor rankings. Wincher helps you see what people are searching for, where they're searching, how much traffic they're getting, and whether there are any changes in search volume over time.

Wincher is one of the best keyword research and rank tracking tools. Not only does it give you a comprehensive list of relevant keywords, but it also helps you track how well those keywords are doing. This makes it great for tracking rankings and finding opportunities for improvement for existing keywords on your site.

Wincher Key Features

Here's what Wincher offers:

  • Rank Tracker - Track up to 20 keywords at once and see where they're ranked across multiple platforms.
  • Competitor Analysis - Find out what keywords your competition ranks for and use that information to your advantage.
  • Backlink Checker - See how many backlinks each keyword has and how strong those links are.
  • Link Profile - Discover the link profile of every domain linked to a specific niche.

Wincher Pricing

Wincher SEO rank tracking software pricing

Wincher is an affordable tool too. They make it easy to track your keywords' performance in real-time, no matter what device you use. Wincher is free for up to 5 keywords per month and $9/month for unlimited keywords.

Wincher offers free plans for up to 5 keywords per month. Paid plans start at $9/month.

4. SERPWatcher

SERPWatch rank tracking software

SERPWatcher by Mangools is a tool that allows you to monitor your rankings, keywords, traffic, and even competitors. You can see what changes have been made to your site and what those changes mean for your rankings. It’s like having a personal assistant that keeps tabs on everything related to your site.

You don’t need to sign up for anything. Just install it on your computer and start tracking. Once installed, you can access the dashboard via desktop or mobile device. From there, you can view information about your site, including keyword performance, traffic, and rankings.

The app uses machine learning technology to analyze your data and provide insights. For example, it will tell you whether your site is performing better or worse than expected based on previous trends. If you want to know why your site is performing poorly, SERPWatcher will show you where your rankings fall short.

SERPWatcher Key Features

  • SERPWatcher is a powerful tool for anyone looking to track rankings across multiple keywords.
  • Provides you with daily keyword tracking, mobile and desktop-friendly reporting, and shareable interactive reports.
  • You can even export data into excel for further analysis.
  • SERPWatcher is an easy-to-use tool for tracking the SERP rankings of your website.

SERPWatcher Pricing

SERPWatch rank tracking software pricing

SERPWatcher offers a variety of pricing options ranging from $49/month for the basic plan to $99/month for the premium version.

The cheapest option includes one keyword lookup per day, while the most expensive package provides 500 key phrases and unlimited searches. You can cancel anytime without penalty.

Get 5 months free with an Annual plan

5. SEO Powersuite

SEO Powersuite rank tracking software

SEO Powersuite includes everything you need to improve your site's search engine rankings. One of the highlights of SEO software is that it allows you to download and install it on your computer.

While you will need an internet connection to get data, you can view reports offline, making it ideal for people who can't go online while on the move.

SEO PowerSuite is incredibly affordable, so it makes sense for organizations that have lots of clients. You can track unlimited keywords but they will require using a proxy.

The four tools sold by SEO PowerSuite include SEO SpyGlass, Website Auditor, Link Assistant, and Rank Tracker. Let's focus on the last one for now.

Rank Tracker is easy to use. After setting up your account, all you need to do is click a button and it will automatically check Google for any changes in your ranking. You can see your site's performance over time using a graph.

It helps businesses manage multiple websites at once. It includes features like AI content creation, link building, site auditing, and more.

SEO Powersuite Pricing

SEO powersuite rank tracking software pricing

The rank tracking software costs $299 per month, and there are discounts for larger companies. You can try out the free version.

6. Sitechecker

Sitechecker rank tracking software

SiteChecker has a rank tacking tool that helps you find out how well your site is ranking on search engine results. You can check it yourself without having to pay anything.

SiteChecker is a simple tool that quickly allows you to monitor changes in positions by keywords and the degree of visibility. This tool is one of the best overall ranking tracking software solutions, providing detailed reports about rankings, traffic sources, and much more.

In addition, it provides recommendations for improvement. RankTracker is part of the SiteChecker platform services, which include tools for site audits, backlink tracking, keyword research, and an SEO chrome extension. The tool is recommended for businesses, marketing professionals, and agencies focused on Search Engine Optimization (SEO).

You can use the free version of SiteChecker to see how many errors there are on your site. If you don't like what you see, you can easily fix those problems.

If you're looking for something else, you can always upgrade to the Pro version of SiteChecker.

SiteChecker Key Features

  • Rank Tracking & Monitoring - Track keywords and monitor changes in position across multiple platforms like Google, Bing, Yahoo, and others.
  • On-Demand Crawls - Get free, real-time alerts about crawling errors and missing pages.
  • Keyword Research - Find out what keywords are driving traffic to your site and how much competition there is.
  • Backlink Analysis - See where your competitors are getting their backlinks from.
  • Competitor Intelligence - Discover which sites are linking to yours and why.
  • Content Audit - Check for broken links, duplicates, meta descriptions and more.
  • Site Health Report - See how many indexed pages, 404 errors, redirects, and robots.txt files you have.

SiteChecker Pricing

Sitechecker rank tracking software pricing

The pricing starts at $29/month for one domain name. If you want three domains, it costs $59/month. There is no setup fee, but there is a monthly fee of $29.00.

There is also a free trial period, where you can test out the software with a 7 day free trial.

7. Accuranker

Accuranker rank tracking software

Accuranker offers free access to all features, including keyword rankings, traffic estimates, and much more. In addition to the free version, there are three paid plans ranging from $29 per month to $109 per month. All plans include unlimited keyword searches, keyword refreshes, and data refresh times.

The company claims it is the fastest and most accurate keyword rank tracking tool for both small businesses and large agencies. This is because it uses a proprietary algorithm that allows it to quickly update rankings within minutes or hours.

In addition to the standard keyword rank tracking features, Accuranker includes some unique ones like real-time traffic estimations, keyword suggestions, and even a free trial period.

Accuranker Key Features

  • Fast Keyword Tracking - You can track keywords every 24 hours and get rankings within minutes.
  • Affordable Enterprise Features - Get insights into your traffic and performance with an affordable price tag.
  • Third-Party Integrations - Access data via APIs and use third-party integrations to monitor your site.
  • SERP Features - See SERP features including featured snippets, image packs, and more.

Accuranker Pricing

Accuranker rank tracking software pricing

Accuranker offers an easy-to-understand pricing structure where you pay for the number of keywords you want to track

The cost per month ranges from $129.99 for 1000 keywords to a custom price for over a million keywords depending on how many keywords you'd like to monitor.

8. Moz Pro Rank Checker

moz rank tracking software

Moz Pro is a powerful SEO rank tracker tool that helps you understand how well your site ranks for specific keywords. With it, you can easily monitor your progress over time and identify opportunities to improve your rankings.

This tool is great if you are looking to rank high on Google. You can use it to find out where your competitors are ranked, what keywords they are targeting, and even how many people are searching for those terms.

The platform is an all-encompassing suite of SEO tools, offering everything from a keyword explorer to a full-featured rank checker. This free version offers access to most of the key features, while the paid version includes additional features like competitor analysis and data export.

You can use the rank tracker to track your site and your competitors' movement on the search results pages.\

Moz Pro Key Features

  • Track Keyword Rankings Over Time
  • Find & Fix Your Competitors' Backlinks
  • On-Demand Website Crawls
  • Rank Tracking Reports
  • Mobile Friendly

Moz Pro Pricing

Moz pro media pricing

The pricing is straightforward. Access to the most trusted SEO data, The full suite of SEO tools to drive insights & reporting, Personalized walkthrough with an expert, 24/7 online support from our help team, Seek advice & engage with industry experts on the Q&A forum.

They offer a 30-day free trial. After that, it costs $179 per month.

9. Authoritylabs

Authoritylabs rank tracking software home

One of the best rank tracking tool on the market today is Authority Labs. With it you can track rankings across multiple domains and subdomains, view keyword trends over time, monitor competitors, analyze data, and much more.

Authoritylabs is a software many digital marketing agencies rely on because it provides a robust set of features that are easy to use.

The tool automates local, SEO and mobile rank tracking using keywords data and search engine ranking information. Simply provide the keywords, domains and locations you want the program to track and Authoritylabs will do the rest.

Authoritylabs will help you know where your agency stands with daily rank checking and report generation. It will also look into highly granular and accurate data, including search results by state, county and zipcode.

Authoritylabs Key Features

  • Use their API to integrate into your existing systems.
  • Authority Labs allows you to easily manage hundreds of keywords and domains while providing detailed insights about your site’s performance.
  • Provide real-time alerts and notifications via email, Slack, SMS, and push notifications. 
  • Their dashboard provides easy access to metrics such as traffic, conversions, and revenue.

Authoritylabs Pricing

Authoritylabs rank tracking software pricing

They offer a 30-day free trial, along with a 14-day money-back guarantee.

10. Advanced Web Ranking

Advanced web tracking rank tracking software

Advanced Web Ranking is an advanced web rank tracker that provides comprehensive tools for SEO professionals. You can use it to monitor up to 500 keywords and see how well each one is performing. You'll also be able to see how many impressions, clicks and conversions each keyword receives.

This tool will allow you to find out exactly where your site stands in Google rankings. You'll be able to see how well your site ranks compared to competitors for specific keywords.

You'll also be able to compare the performance of multiple domains. This will allow you to identify the best keywords for your domain name.

The software will provide you with data on your site's traffic volume over time. This will enable you to make changes to optimize your site and improve its visibility.

Advanced Web Ranking Key Features

  • Find out what keywords your competitors are targeting and which ones they're not.
  • Identify the most competitive keywords for your niche.
  • Create detailed reports showing you exactly what your competitors are up to.
  • Compare your site to your competitors to find out what they're doing well and what they're missing.
  • Track changes over time to see if your strategies are paying off.
  • Get instant access to real-time rankings across multiple search engines, languages, and devices.
  • Generate customized reports based on your needs.

Advanced Web Ranking Pricing

Advanced rank tracking software Pricing

Advanced Web Ranking offers a fully featured, free 30-day trial without a credit card required. If you decide to continue beyond the trial period, pricing starts at just $49 per month. There are 4 different tiers of pricing depending on how many keywords you want to track. The starter plan ($49/mo) includes up to 2000 keywords, or opt for one of their three premium plans:

All plans include unlimited monthly searches, reports, and alerts. Our team of experts will help you set up your account, train your team on best practices, and provide ongoing support. They'll even go above and beyond to make sure you're getting the most value possible from your data.

11. Ahrefs

Ahrefs seo ranking software

Ahrefs is a popular tool used by many SEO professionals around the world. It allows you to find new keywords, track rankings, analyze competitors, check backlinks, and much more.

Rank tracking is an important feature for anyone running an online marketing campaign. If you want to know what keywords are bringing traffic to your site, ahrefs is a must-have tool.

Ahrefs is another excellent SEO and digital marketing platform that helps marketers understand how people find their sites on Google, Bing, Yahoo!, YouTube, Facebook, Instagram, Twitter and other platforms. This includes a full set of tools to analyze competitors, check out keyword trends, discover influencers, identify opportunities and much more.

With the help of its RankTracker feature, you can add URL, domain name, keywords, location, device type and language to your project. Then, simply enter the URL of your site into the box above. If you already have a Google Search Console account, you can easily import your data into Ahrefs.

Once you are done adding URLs, you can start tracking. To do so, choose one of the four tabs: Global, Local, Organic & Social. On each tab, you will see a list of metrics such as Top Sites, Keywords, Competitors, Trends, etc.

You can use the filters to narrow down the results. For example, you can filter by Country, Language, Device Type, Time Range, etc.

The Rank Tracker allows you to monitor multiple domains and subdomains at once. You can even export your data to Excel.

Ahrefs Key Features

  • Visibility shows you what percentage of clicks from organic search traffic land on your website.
  • Average position & traffic showing a snapshot of your progress over time.
  • Positions distribution helps you track your ranking positions segmented via groups.
  • Sort your keyword list with filters & tags.
  • You can see how you stack up against your competitors.
  • You get scheduled reports on position tracking updates.

Ahrefs Pricing

Ahrefs pricing

Ahrefs pricing starts from $99/month

What is Rank Tracking Software?

Rank tracking software is a web application or desktop app that monitors the performance of your website in real time. These programs allow you to keep track of the number of visitors coming to your site, where they come from, and which pages they visit.

This information is crucial when it comes to improving your SEO strategy. Knowing these things gives you insight into what works and what doesn't work for your business. You can simply perfect your Technical SEO using these tools to improve your rankings on search.

What are the Types of Rank Tracking Software?

Rank tracking software provides information about how well you rank for keywords within specific categories. There are three types of rank tracking software: desktop apps, web browser extensions, and web-based solutions. Each type of solution offers different features and benefits.

Desktop Applications

Desktop applications offer many of the same features as web-based solutions, but they are installed onto the desktop machine. This allows for greater control over what data is collected and where it is stored. Some desktop applications allow for offline use, while others do not.

Web Browser Extensions

Browser extensions work similarly to desktop applications, but they are installed directly into the browser. Like desktop applications, they offer great flexibility but lack some of the features offered by web-based solutions.

Desktop ApplicationsWeb Browser Extensions

Web-based solutions are hosted online. They are completely customizable, allowing you to set up exactly what data you want to collect and store. You can even add custom fields to capture additional information. However, like desktop applications, they require an active internet connection.

What Features to Look For in Rank Tracking Software

Choosing a keyword rank tracking software isn’t very difficult, but it does require some research. You want to find one that integrates well with Google Analytics and Search Console. You also want to make sure that the tool allows you to track keywords by device and location, and that it includes easy access to data and reporting.

The best tools allow you to see how your rankings change over time and provide you with detailed insights into what factors affect those changes. This information helps you understand where your traffic is coming from and whether you’re getting better or worse at converting visitors into leads.

You also want to choose a tool that gives you the flexibility to customize your dashboard however you like. Some tools let you build custom dashboards based on different criteria. Others give you the option to use prebuilt templates. Either way, you want to be able to quickly add filters and metrics to your analysis.

Finally, you want to look for a tool that makes it easy to monitor multiple sites. If you run several sites, you don’t want to spend hours each month updating your rank tracking software. You want to be able to set up alerts and notifications so you know instantly whenever something happens on another site.

What Features to Look For in Rank Tracking Software

Rank tracking software helps you find keyword phrases that convert well into sales, monitor your competitors' rankings, and help you build better links. In addition, it allows you to see what keywords are working best for your competitors, helping you identify opportunities to outrank them.

In fact, rank-tracking software can even help you improve your link-building efforts. You'll know exactly where your competitor ranks for certain terms, allowing you to focus your efforts on the most relevant sites. This lets you avoid wasting money on irrelevant links while still getting high-quality traffic.

How Do Keyword Rank Tracking Tools Work?

Most rank tracking tools work by scrapping search engine results directly. They don’t allow you to see exactly how they do it, but they use techniques such as crawling, indexing, and analyzing data to determine where a site ranks.

This makes them very useful because they provide insight into how well a particular keyword performs across multiple sources. However, since they scrape the results directly, they don’t give you information about the specific terms used in the search queries themselves.

Rank tracking tools also take advantage of the fact there are many different ways of tracking rankings. There are free tools like MozBar and paid tools like Ahrefs. But even those aren’t always accurate, especially when it comes to mobile searches. For example, some people have reported that Google doesn’t show up in MozBar for certain key phrases.

So while rank tracking tools are great for getting a general idea of how well a keyword performs, they don't tell you what words people are actually searching for. To find out what keywords people are really searching for, you need to look at the actual search queries themselves.

Why is it Important to Track Keyword Rankings for SEO?

Keywords are an integral part to any marketing strategy. They help you identify what your audience wants and where they might be searching for information related to your product or service. Without keywords, there would simply be no search engines and thus no way to find what you want. Therefore, keyword research is essential to optimizing your site for success.

Tracking keyword rankings gives you insight into how well your efforts are working. You can use this data to make changes to your strategy and improve your overall performance. For example, if you notice that certain terms aren't performing as well as others, consider changing up your ad copy or adjusting your landing page design.

In addition, knowing exactly how many people are clicking on each term allows you to focus your budget accordingly. If one term gets 10 times more traffic than another, you know you're spending too much money advertising on the latter.

Is Keyword Rank Tracking Important for SEO?

Having a good keyword rank tracker helps you understand how well your site ranks for certain keywords. You can use it to find out which keywords are working and which ones aren't. If you're having trouble getting traffic, it can help you figure out why. And if you want to know where your competition is, it gives you insight into their rankings too.

A good keyword rank tracker lets you keep up with changes in your rankings over time. This way, you don't lose out on opportunities because you weren't paying attention to your keywords.

But while tracking your rankings can give you some useful insights about your performance, it isn't enough to tell you everything you need to know about your site. For example, it won't show you whether or not people are clicking on your ads.

Keywords aren't just numbers anymore. They represent real people looking for information online. So understanding how they interact with your site is key to improving your visibility.

In Summary Rank Tracking Software

Rank tracking software should include features such as keyword suggestions, competitor analysis and reporting. This helps you find the best keywords to target, and it gives you insight into how well your competitors rank for certain terms. You can use this information to make improvements to your site.

To create an effective strategy, however, you need to know exactly what keywords people are searching. If you don’t understand the keywords people are using to find your product or service, there isn’t much you can do about it.

You can start by creating a list of the most popular keywords related to your industry. Then, you can use tools like Google Keyword Planner to see where those keywords show up in searches. These tools give you insights into the volume of traffic that each term receives.

Once you have a good understanding of the keywords people are using, you can begin to build out your strategy. For example, you might want to focus on long-tail keywords. Long tail keywords tend to receive less traffic, but they are often more profitable because they require fewer impressions to generate sales.

In addition to providing you with useful data, rank tracking software can help you measure the effectiveness of your efforts. For instance, you can set goals around specific metrics, including conversion rates and average order values. Once you reach your goal, you can adjust your strategy accordingly.

Finally, rank tracking software should provide detailed reporting. This includes things like keyword rankings, traffic sources, and even how many times visitors come back to your site. All of this information helps you identify areas where you could improve.

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Nonofo Joel

Passionate blogger with expertise in Branding, Website Design, Content Marketing and SEO. Engaging content, unique perspective, and over a decade of experience. Join me on Global Tech Stack for captivating insights, reviews and inspiration.

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